Dezeen Showroom logo

Dezeen Showroom offers brands a way to launch products

Launching later this month, Dezeen Showroom is a new affordable space for brands to introduce new products and showcase their designers and projects. It will put the most exciting design launches and initiatives in front of Dezeen's huge global audience.

Dezeen Showroom, coming soon at, is the ideal launchpad for furniture and lighting companies, designers, retailers and anyone who wants to work with the world's most popular and influential design magazine.

Brands can additionally use Dezeen Showroom as a place to share news, interviews and discussions via live streams and videos produced in collaboration with Dezeen.

The new section will allow brands to cut through the online noise and ensure their launches are seen by the largest and most relevant design audience in the world.

VDF Products Fair rebranded Dezeen Showroom

Dezeen Showroom builds on the success of the VDF Products Fair launched in April 2020 as part of Virtual Design Festival, which saw leading brands including Tom Dixon, Muuto and Fornasetti show new furniture and lighting products for the first time.

This has been extremely popular with brands and readers alike, featuring almost 200 product launches and attracting over 400,000 page views since April.

Rebranded as Dezeen Showroom, the section will now become a permanent part of Dezeen's offering. It differs from products offerings on other sites in that it is news-driven, celebrating new announcements, relaunches, reissues and more.

Dezeen Showroom landing page on a desktop
Dezeen Showroom landing page

At the heart of Dezeen Showroom is a news feed that will be constantly updated with new products and features. This will appear on the Dezeen Showroom section as well as in a special window on the Dezeen home page, meaning each post will get exposure on Dezeen's prestigious front page.

Products promoted to Dezeen's monthly audience of over three million

Posts will remain on the Showroom section indefinitely and will not incur renewal fees once the initial payment has been made for the listing.

In addition, each post will feature in Dezeen's daily newsletter (170,000 subscribers) and in a Dezeen Showroom round-up post, which will appear on Dezeen's home page.

As well as benefiting from exposure to Dezeen's monthly audience of over three million website visitors, products featured on Dezeen Showroom will benefit from Dezeen's incredible SEO.

Dezeen has the highest SEO ranking of any design website with a domain authority of 87, according to SEO analytics service Moz, meaning products listed on Dezeen Showroom are more likely to be found by searchers, while links from Dezeen Showroom to your site will be more valuable than from any other design site.

Dezeen Showroom will feature an index, allowing visitors to easily find products by type and brand. It will also feature a highlights bar at the top, to showcase the best and most newsworthy launches.

Each post will be a visual feast featuring multiple images together with text specially written by the Dezeen editorial team, plus a link to an external website and a contact email address if required. Video can also be embedded in posts.

Contact Dezeen Showroom at [email protected] if you have a new product or collection to launch.