Dezeen Magazine

Close up or mirror and display stand in Cubitts eyewear shop in Belgravia, London, designed by Child Studio

Child Studio transforms 19th-century London townhouse into Cubitts eyewear store

London practice Child Studio has created an "intimate and domestic atmosphere" inside this store by local eyewear brand Cubitts, which occupies a townhouse in Belgravia.

Taking over the building's basement and ground floor, the shop was designed to draw on both the modernist aesthetic of Cubitts' frames and the history of Belgravia.

Desk with lamp by Eileen Gray in Cubitts Belgravia
Cubitts Belgravia has a front room with a cast iron fireplace (top and above)

The central London neighbourhood was first established in the 1830s in line with plans by Georgian master builder Thomas Cubitt, who also gave the eyewear brand its name.

"It was important for us to build a layered narrative for this project and to connect the townhouse architecture with the modernist ethos of the brand," said Child Studio founders Alexy Kos and Che Huang.

Concertina display stand in front room of eyewear shop designed by Child Studio
The store's display stands are designed to look like room dividers

The studio reinstated many of the building's Georgian design features, which had disappeared over years of renovation works.

The original wooden floorboards were uncovered and restored, while the walls were painted a chalky yellow hue that was typical of the period.

Most of the doorways were either extended to reach three metres in height or adorned with ornate architraves that complement the interior's wall mouldings and cornices.

Chintzy armchair and room divider display stand in Cubitts Belgravia
Some of the doorways reach three metres in height

In the store's front room, the studio installed a cast iron fireplace that is meant to foster an "intimate and domestic atmosphere".

"We imagined a contemporary interpretation of a classic drawing room – an elegant living room where guests may be welcomed and entertained," explained the studio.

"We were particularly inspired by the pioneering designer Eileen Gray, who lived in this part of London in the early years of her career in the 1900s."

On the other side of the space is a custom concertina display stand that's meant to resemble a traditional room divider.

This stand is lined with creamy linen-like wallpaper while another stand at the rear of the store was crafted from mahogany and finished with brass edging.

Mahogany display stand in eyewear shop designed by Child Studio
Domestic decorative items like lamps and armchairs were placed throughout the store

Other homely design features like mirrors and upholstered armchairs were dotted throughout the store as decoration.

There are also a number of antique light fixtures including Gray's domed Jumo lamp and a golden leaf-shaped desk light by 1970s Italian designer Tommaso Barbi.

Close up of wooden display stand and leaf-shaped brass lamp in eyewear shop by Child Studio
This includes a leaf-like brass lamp by Italian designer Tommaso Barbi

Child Studio has designed several of Cubitts' eyewear stores across the UK.

Among them is a branch in Leeds that takes cues from different design periods through history and an outpost in London's Soho, which draws inspiration from the neighbourhood's infamous sex shops.

The photography is by Felix Speller.

More images

Interiors of Cubitts eyewear shop in Belgravia, London designed by Child Studio
Interiors of Cubitts eyewear shop in Belgravia, London designed by Child Studio
Interiors of Cubitts eyewear shop in Belgravia, London designed by Child Studio