The Strategic Product Innovation specialisation in the Design MA course at Moholy-Nagy University of Art and Design teaches students to design sustainable products that respond to societal needs.

The Strategic Product Innovation specialisation within the Design MA of Moholy-Nagy University of Art and Design Budapest (MOME) focuses on the research and design of human-scale products and related services.

With MOME Budapest's Design MA, you will learn to become a product designer who is able to interpret the world from a wider perspective, who is socially aware and who has the competencies to develop excellent design concepts.

The Strategic Product Innovation specialisation focuses on human-scale products and related services reflecting cultural and societal needs in a complex way.

You will work on future challenges in various design projects with market partners in small, diverse groups. At the end of your studies, you will become an expert with an expertise-based, experimental, critical and creative attitude.

The first semester will focus on the social aspects of sustainability, the second on strategic thinking and business planning methods and the third on environmental issues.

Along these concepts, you will master a variety of research methodologies, learn about strategic and business thinking models and expand your design toolbox in support of environmental sustainability.

School: Moholy-Nagy University of Art and Design
Course: Design MA
Location: Budapest, Hungary
Course dates: September 2026 to June 2028
Application deadline: 30 April 2026

Find out more about the course and apply ›

What will I learn during this course?

– Formulate strategies and services
– Engage in the cultural realm by forming the social dialogue around design
– Research methodologies
– Learn about strategic and business thinking models
– Expand your design toolbox in support of environmental sustainability

What are the requirements?

– Undergraduate diploma (or higher)
– Please note that we can only accept BA diploma certificates which are accredited and equivalent to a Hungarian BA degree
– A relevant portfolio

More details of the application process can be found on the university's website.

What facilities and resources are available?

– Workshop facilities for modelling, wood, metal, ceramics and glass

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