The Masters in Brand Design and Hospitality at Istituto Europeo di Design equips students with skills in creating identities for hospitality brands, while working on projects for real-life clients.

In Barcelona's vibrant creative ecosystem, shape the next generation of hospitality brands through strategy, design and immersive experience.

The IED Barcelona Masters in Brand Design and Hospitality equips future leaders to create memorable identities and emotional journeys in a sector undergoing rapid cultural and technological change.

Students work across strategy, storytelling, service design and sensory environments, learning to translate brand values into meaningful, real-world experiences.

Guided by active professionals in branding, interiors and hospitality innovation, you will develop projects for real clients and gain a multidisciplinary understanding of how today's hospitality brands are imagined, built and lived.

Develop your creative and strategic vision in one of Europe's leading hubs for design-driven innovation. Apply now and start shaping authentic, innovative and sustainable hospitality brands.

School: Istituto Europeo di Design
Course: Masters in Brand Design and Hospitality
Type: Postgraduate
Location: Barcelona, Spain
Course dates: Starting October 2026
Application deadline: September 2026

Find out more about the course and apply ›

What will I learn during this course?

– How to develop brand strategies specifically tailored to the hospitality sector
– How to create visual, verbal and experiential brand identities
– The design of multi-sensory and service-based brand experiences
– Service design and customer experience methodologies
– Brand management, reputation and long-term brand value
– The integration of sustainability and ethical practices into branding strategies
– Research, trend analysis and design thinking applied to hospitality contexts
– How to translate strategic insights into tangible brand experiences

What are the requirements?

– A Bachelor's degree or equivalent qualification in design, branding, marketing, communication, hospitality management or related fields
– Professionals with relevant industry experience may also be considered
– A minimum B2 level of English is required
– Admission is subject to a selection process, including CV review, portfolio (if required) and a motivational interview

What facilities and resources are available?

– Fashion, design and visual communication workshops
– Printing centre, MediaLab, XR Lab and Makers Lab
– Spaces for teamwork, research and project development
– Career Services offering CV and portfolio support, interview preparation and internship opportunities
– Direct interaction with industry professionals through workshops, conferences, visits and real client projects

What career prospects can I expect upon graduating?

Graduates of the Master in Brand Design and Hospitality work in branding agencies, design studios, consultancies and companies within the hospitality and tourism sectors. Typical career paths include brand manager, brand strategist, creative director, service designer, customer experience manager and brand consultant.

The programme also prepares professionals to work on brand-led projects for hotels, restaurants, cultural spaces and tourism destinations, as well as to develop independent or entrepreneurial initiatives focused on hospitality branding and experience design.

Who teaches this course?

– Màrius Sala, programme coordinator and art director, brand manager and entrepreneur, co-founder of Emeyele and KNOCK Brand Design

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