British consumer technology brand Nothing has unveiled its second-ever store, a two-storey space in Bengaluru, India, that draws on factory assembly lines.

Nothing makes its debut in India on a busy street in the city's Indiranagar neighbourhood, known for its roster of global labels, independent eateries and nightlife.

The 5,032-square-feet (467-square-metre) open-plan store is lined with glazing on three sides and spread over two storeys, with the first floor overlooking the lower one.

It was designed in-house, with the Nothing team taking cues from factory assembly lines and workshops of the 1970s to create an "active, participatory" space.

When entering, customers are greeted by a giant hanging dragonfly sculpture created by Nothing that occupies a double-height volume at the front of the store.

The ground floor forms the primary retail area, where Nothing products and merchandise – including a DJ turntable – are displayed on fruit crates and workstation tables mounted on castors for flexibility.

A conveyor belt emerges from the store room at the back of the retail space, where customers can collect their purchases once packaged.

Dotted around the store are pedestal displays showcasing the testing processes that Nothing products undergo, such as scratch testing and water-resistance testing.

Personalisation facilities, including laser engraving and t-shirt printing, complete the space.

A spiral staircase connects the ground floor to the first floor, which is intended to function as a "community hub" and a display area for CMF – Nothing's sub-brand oriented towards affordability – products.

"Over time, the store will host meet-ups and collaborations with local creators, ensuring it continues to reflect the rhythm and voices of the city around it," the brand explained.

A circular seating area drenched in CMF's signature orange hue sits at the heart of the first floor.

Here, the team placed a series of workstation tables combined with phone holders with extendable arms installed overhead, intended to enable creators to film and make content.

A studio space for content creators was also built at the back of the first floor, hidden behind a product display wall embedded with a claw machine and vending machine to "add unexpected moments of discovery".

Nestled in one corner is an open kitchen coffee shop looking over the space.

Concrete finishes and stainless steel surfaces were used throughout the store, teamed with frosted glass panels and exposed services.

Nothing previously has a store in Soho, London, and chose to open in Bengaluru, formerly known as Bangalore, because of the city's position as a tech epicentre.

"Bangalore is the tech hub of India on a global scale," co-founder and India president of Nothing Akis Evangelidis told Dezeen.

"With design, some more acknowledgement needs to happen, and we're quite keen to facilitate with brands like CMF, that we can bring in and build out of India now," he continued, adding that the young generation in India "has a very global mindset".

"So I think as part of this, the young generation will have a global design language and source more talent to the global west, making India a design hub gradually," Evangelidis continued.

"While India is a tech hub and will keep growing on a global scale, I can definitely sense that the design, lifestyle and fashion aspect will follow that direction."

The launch of Nothing's flagship space in India follows recent news that – in a first for the nation – the finance minister explicitly announced a strategy in the latest national budget to support the design and broader creative industries.

Founded in 2020, Nothing is a London-based consumer tech company that recently released a smartphone designed with the input of fans as well as a pair of see-through over-ear headphones.

The photography is courtesy of Nothing.