Tobacco brand Iqos and acoustic engineering company Devialet present a collaborative installation during Milan design week 2026, which combines sound, design and technology.

Visitors can engage with the immersive installation by exploring their own frequency and experiencing how sound transforms into sight.

During this collaboration, the brands will also launch a limited-edition capsule drop, which will be exclusively available during the event.

Soundsorial Design by IQOS takes place from 20 to 26 April 2026 at Opificio 31, Via Tortona 31, 20144 Milan, Italy.