Dezeen Magazine

Shed create gender-neutral toy department at Harrods

Shed create gender-neutral toy department at Harrods

Dezeen Wire: this week Harrods opened the doors to its first gender-neutral toy department, designed by London and Singapore-based interior architects Shed.

Shed create gender-neutral toy department at Harrods

The London department store commissioned the multi-million pound Toy Kingdom to be grouped by theme rather than gender, with new zones including an enchanted forest, a miniature toy world, a circus big top and a sweet shop.

Shed create gender-neutral toy department at Harrods

Last year Shed also completed an Art Deco-inspired shoe salon at Harrods. See all our stories about Shed here.

Shed create gender-neutral toy department at Harrods

Photos are by Ed Reeve.