Nicolas Roope is co-founder and creative director of Plumen, a company that aims to produce sustainable and beautiful light bulbs. The company announced its first concept prototype for a "designer low energy bulb" in 2007 and went on to produce the 001 production model, launched in 2010. Plumen is now part of the permanent collections of MoMA, the V&A and Cooper-Hewitt. The brand has just re-released 001 as an LED.