FH Bielefeld has designed Why Colours Matter in Köln, Germany.
This project aims to shed light on current dyeing processes in the fashion industry that are focused on the use of non-sustainable textiles and highly polluting dyes.
Interdisciplinary collaboration between design and natural science has resulted in innovative microalgae inks for printing on textiles in Why Colours Matter.
The purpose is to sensitise the viewer to the temporary and sustainable nature of clothing, as the prints fade when they come into contact with light.
It's up to the wearer to decide how to deal with the "living" microalgae prints. This way, organic processes and their temporary nature are elevated to the level of aesthetics.
Designer: FH Bielefeld
Project: Why Colours Matter