Kinglomo: Fresh Snack Store
Some Thoughts has designed the interiors of the Fresh Snack Store for Kinglomo in Changsha, China.
The spatial decoration and flow of this project are designed around commercial objectives; the ceiling's interplay of galvanised sheets and trusses establishes spatial order, organising display modules into standardised units for clear presentation logic and shopping convenience.
Some Thoughts aimed to convey affordability and approachability to all, using truss structures and materials that resonate with public perception to increase foot traffic.
By leveraging relationships between local parts to deduce overall order, they built more systematic and complete prop modules. As functions expand, this orderliness evolves into symbolism, helping establish the brand's unique identity.
"Ultimately, Kinglomo aims to anchor its brand in fresh snacks, offering consumer-centric value and service, which defines its product and brand strength in the snack market," said Some Thoughts.
Efficiency is objectively essential for maintaining freshness; the designers use plastic conveyor belts as a conceptual anchor, both narrating and translating this idea.
This project has been shortlisted in the retail interior category of Dezeen Awards China 2025.
Studio: Some Thoughts
Project: Kinglomo: Fresh Snack Store
Credits: Jingze Li