Dezeen Magazine

Dezeen x Bentley: Future Luxury Retail Design Competition – terms and conditions

1. General
The organiser of the Competition is Dezeen Limited of 8 Orsman Road, London, N1 5QJ, United Kingdom (Dezeen). The competition is being run in association with and sponsored by Bentley Motors Limited of Pym's Lane, Crewe, CW1 3PL, United Kingdom (Bentley).


2. The competition
2.1 The Dezeen x Bentley: Future Luxury Retail Design Competition (the "Competition") challenges architects and designers to define the future of luxury retail. Entrants are tasked with designing a luxury retail experience for Bentley in 2030. This could be an automotive retail experience – Bentley has committed to electrifying its entire vehicle lineup by this date – or an experience for another sector as the brand pushes into the wider world of contemporary luxury lifestyle with offerings such as its high-end home furnishing range and growing architecture portfolio. Contestants are free to imagine any experience they like – real-world, digital, or a hybrid – for any luxury sector: automotive, fashion, furniture, architecture, hospitality, real estate or any other luxury product or service that Bentley currently offers, or could expand into in future.

3. How to enter
3.1 The competition will run from 10:00 GMT on 22 May 2023 (the "Opening Date") to 23:59 PT on 7 July 2023 (the "Closing Date") inclusive.
3.2 All competition entries must be received by Dezeen by no later than 23:59 PT on the Closing Date. All competition entries received by us after the Closing Date (whether or not they were sent before) will be void.
3.3 Enter the competition online by submitting the online entry form available at by the Closing Date. No other method of submitting entries will be permitted.
3.4 Dezeen will not accept responsibility for competition entries that are incorrectly submitted regardless of cause, including, for example and without prejudice to the generality of the foregoing, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind.
3.5 Dezeen's decision as to whether an entrant (or their entry) is eligible for this competition is final and we are not obliged to provide any reasons for disqualification or an entry being deemed void.
3.6 By submitting a competition entry, you are agreeing to be bound by these terms and conditions. If you do not agree with any of the terms and conditions, you must not take part.

4. Jury
4.1 Entries will be judged by a jury of Bentley and Dezeen representatives and external industry experts, which will be announced in due course.
4.2 The decision of the jury will be final. Judges will be looking for original and innovative ideas for the future of luxury retail – whether real-world, digital, or a hybrid – for any luxury sector.
4.3 Entries will be judged on the following criteria:
(a) Experience: providing customers with a rich, fulfilling and innovative luxury retail experience;
(b) Brand alignment: drawing from the rich heritage of Bentley's craftsmanship and technological innovation;
(c) Customisation: providing a bespoke and personalised experience for customers; and
(d) Sustainability: reducing and ideally eliminate any negative impact on the environment.

5. Eligibility
5.1 Entrants must be over the age of 18 to enter.
5.2 Entrants may enter more than one design, if they wish. However, entrants will need to fill out and submit a separate entry form for each design they submit.
5.3 Dezeen reserves the right to disqualify an entry if it becomes apparent that a submission is inaccurate or if Dezeen or the jury (in their sole discretion) have any uncertainty about the integrity of the entry.
5.3 In entering the competition, you confirm that you are eligible to do so and eligible to claim any prize you may win. Dezeen may require you to provide proof that you are eligible to enter the competition before it will accept your entry.
5.4 Dezeen reserves all rights to disqualify you if your conduct is contrary to the spirit or intention of the prize competition or these terms.

6. Submission requirements
6.1 Entrants must submit their entry via the form available at, together with the following information:
(a) the name of the retail experience;
(b) a description of the idea explaining how it meets the brief (maximum 500 words);
(c) a minimum of five and a maximum of 10 images showcasing the idea; and
(d) optionally, a video or animation showcasing the idea.
6.2 Each submitted image should be a single image, free from any logos or text. They should be JPGs with a minimum resolution of 72 dpi and a maximum file size of 1mb each.
6.3 The optional video or animation should be uploaded to an external hosting platform (such as YouTube or Vimeo) and submitted via a URL.
6.4 For teams, one member of the team should submit the entry with the rest of the team credited in the appropriate field on the form.
6.5 If an entrant wants to submit multiple entries, they should fill out and submit a separate entry form for each entry.

7. The prizes
7.1 Prizes will be awarded to the entrants of the top three designs (the "Finalists") as follows:
(a) £15,000 for the first-placed design (the "Winner");
(b) £10,000 for the second-placed design; and
(c) £5,000 for the third-placed design.

8. Finalist and winner announcements
8.1 The three Finalists of the competition and the overall Winner will be announced on in August 2023 (Announcement Date).
8.2 The decision of the judges nominated by Dezeen is final and no correspondence or discussion will be entered into.
8.3 Dezeen will contact the Finalists to inform them personally ahead of the Announcement Date, using the telephone number or email address provided with the competition entry.

9. Claiming the prize
9.1 Dezeen will make reasonable efforts to contact the Finalists. If a Finalist cannot be contacted or is not available, or has not claimed their prize within 30 days of the Announcement Date, Dezeen reserves the right to offer the prize to the next eligible entrant selected from the correct entries that were received before the Closing Date.
9.2 Dezeen does not accept any responsibility if you are not able to take up the prize.

10. Limitation of liability
10.1 Insofar as is permitted by law, Dezeen, Bentley, their agents or distributors will not in any circumstances be responsible or liable to compensate the Finalists or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of Dezeen, Bentley, their agents or distributors or that of their employees. Your statutory rights are not affected.

11. Ownership of competition entries and intellectual property rights
11.1 You will retain ownership of all intellectual property rights in your entry, but you agree to grant Dezeen an unlimited, global, perpetual, non-exclusive, worldwide, irrevocable licence to use it for publicity, marketing or advertising purposes including without prejudice to the generality of the foregoing the right to:
11.1.1 edit or modify your entry (including resizing, adjusting the colour and adding elements such as text);
11.1.2 adapt it or incorporate it into other materials;
11.1.3 sub-licence it to third parties or companies;
11.1.4 republish it (or any version modified in the way described above) on any media anywhere in the world.

and you agree that Dezeen may issue Bentley with a sub-licence to use the entry for its own publicity, marketing or advertising purposes in accordance with the rights set out in this clause 11.1

11.2 In addition, you warrant agree and undertake that your entry:
11.2.1 is your own original work and does not breach any third party's intellectual property rights;
11.2.2 is not defamatory, offensive, threatening, discriminatory, distasteful, pornographic or illegal;
11.2.3 can be submitted to us and used without breaching any contractual obligation to any person; and
11.2.4 does not contain anything which may be confidential or commercially sensitive.
11.3 You agree to keep Dezeen (for itself and for Bentley) fully indemnified from any claims or threats of claims that arise as a result of a breach of clause 11.2 (whether actual or purported).
11.4 You agree to promptly execute and deliver such documents and perform such acts as may be required for the purpose of giving full effect to these terms and conditions and in particular clauses 11.1, 11.2 and 11.3 if so required.

12. Data protection and publicity
12.1 By uploading your entry at you agree that we will store the entry materials on our database for up to 12 months. Your data will be only accessed by employees of Dezeen and Bentley and the appointed judges.
12.2 Dezeen and Bentley will only process your personal information as set out in the competition privacy policy, which is available at

13. General
13.1 If there is any reason to believe that there has been a breach of these terms and conditions, Dezeen may, at its sole discretion, reserve the right to exclude you from participating in the competition.
13.2 Dezeen reserves the right to hold void, suspend, cancel, or amend the prize competition where it becomes necessary to do so in Dezeen’s sole judgement.
13.3 These terms and conditions shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.
13.4 Dezeen reserves the right to change and/or amend the Terms and Conditions if necessary to achieve its purpose and/or the successful realization of the competition. Dezeen will use reasonable endeavours to notify entrants of any changes to these terms and conditions as soon as reasonably practicable.