Photo of exhibition by Muji

Muji is: Behind the Wa-ke

16 May16 May - 12 Jun12 June 2024
New York City, USA

Japanese homeware and lifestyle brand Muji hosts the second edition of its Muji is exhibition, taking place during the 2024 edition of NYCxDesign.

The installation showcases largescale tags, exploring Muji's branding evolution and celebrating its copywriter Miyuki Tokunaga.

Alongside the tags, the exhibition displays some of the brand's most popular products, which Muji claims reflects it's ethos of "selection of materials, streamlining of processes and the simplification of packaging".

Muji is: Behind the Wa-ke takes place from 16 May to 12 June 2024 at Muji, 20 Hudson Yards, 4th Floor, New York City, New York 10001, USA.