During Milan design week 2025, design collective Grupo Bondi presents the Viva la Industria Argentina Carajo! project.

Posters reading "¡Viva la Industria Argentina, Carajo!", a phrase that reflects the collective's ongoing investigation into identity, freedom and cultural production, will be put up around the streets of Milan and Varedo.

The project aims to challenge traditional notions of exhibitions and to expand the field of industrial design.

Viva la Industria Argentina Carajo! - Grupo Bondi takes place from 6 to 13 April 2025 at various locations across Milan and Varedo, Italy.