South by South West (SXSW) is an annual culture and technology festival, hosting a programme of talks, exhibitions, awards, screenings and performances over seven days.

Programme highlights include the Innovation conference, Film and TV festival and conference, and Emerging Tech and Innovation exhibitions.

Each year, the festival takes place in Austin, Texas.

SXSW 2026 takes place from 12 to 18 March 2026 at various locations in Austin, Texas, USA.