British automaker Lotus returns to this year's Milan design week with an immersive installation, exploring the deconstruction and reinvention of design processes.
Titled IN PROGRESS, the installation seeks to take visitors on a journey through the firm's creative processes, guided by its three key principles: digital, natural and analogue (DNA).
The showcase is informed by Lotus's self-described "productive tension between rebellious energy and advanced technology", highlighting its creations and brand expression.
IN PROGRESS by Lotus Cars takes place from 22 to 26 April 2026 at Talent House, Tortona 31, 20144 Milan, Italy.