Lisbon football club Sporting Clube de Portugal has unveiled an updated badge and identity, designed by branding agency Jones Knowles Ritchie to mark its 120th anniversary. More about Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy"
New York branding agency Mischief has worked with US news outlet National Public Radio on an ongoing campaign that replaces its well-known NPR logo with three-letter questions, in light of federal defunding. More about Mischief switches NPR logo letters with "the hard questions" in branding campaign
South African designer Peet Pienaar has created a bold, contextually led visual identity for BLE$$, a payment network that aims to make it easier for the country's rural population to transact digitally. More about Peet Pienaar designs BLE$$ identity to challenge Western-centric financial branding
Carmaker BMW has unveiled a logo for its newly launched, standalone brand BMW Alpina, dedicated to high-end performance vehicles. More about BMW reveals "calm and confident" logo for performance brand Alpina
From restaurant Cracker Barrel's failed rebrand to the barely-noticeable tweaks to retailers Amazon and Walmart, our Review of 2025 continues with Dezeen's top 10 rebrands from the last year. More about The top rebrands of 2025
American crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old brand's agricultural heritage. More about Lay's rebrand roots identity in "real, farm-grown potatoes"
The latest edition of our weekly Dezeen Agenda newsletter features Microsoft's first rebrand of its Office icons since 2018. Subscribe to Dezeen Agenda now. More about Dezeen Agenda features Microsoft's rebrand of its core Office icons
Fluid curves and zingy gradients characterise the updated logos for Microsoft's Office applications, which have been redesigned for the first time since 2018. More about Microsoft Office rebrand demonstrates "how AI is shifting the discipline of design"
The Royal Institute of British Architects has revealed a redesigned logo with a bold, sans-serif font by London studio Johnson Banks as it prepares for its 200th anniversary. More about RIBA unveils rebrand with "bold new logotype" by Johnson Banks
American restaurant chain Cracker Barrel has announced that it will keep its "old timer" logo and abandon plans to replace it with a minimalist redesign following intense online backlash led by Donald Trump. More about Cracker Barrel scraps new logo after outrage at redesign
American restaurant chain Cracker Barrel has faced online backlash for the redesign of its logo, which until recently featured a country salesman and a barrel and is now composed of a minimal gold background and lettering. More about Cracker Barrel redesign of "iconic barrel" logo faces backlash
The latest edition of our weekly Dezeen Agenda newsletter features Bentley's revamp of its Winged B emblem. Subscribe to Dezeen Agenda now. More about Dezeen Agenda features Bentley's biggest logo revamp in a century
Design consultancy Elmwood set out to preserve the nostalgic familiarity of Ribena when revamping the logo of the British squash brand while dialling up its most recognisable qualities. More about Ribena receives subtle but "juicy" rebrand
Bentley has unveiled a simplified version of its familiar Winged B emblem, marking only the fourth rebrand since the carmaker was founded more than a century ago. More about Bentley unveils "biggest change" to logo in 100-year history
Redesigning Burberry's logo less than five years after its rebrand was a reckless move, graphic designer Peter Saville has told Dezeen. More about Burberry rebrand "totally and utterly irresponsible" says Peter Saville
On the eve of its 98th anniversary, Italian football club AS Roma has unveiled an updated logo that hearkens back to its original crest from 1927. More about AS Roma ditches logo for "progressive return" of historic crest
Following low-key logo updates from Google and Walmart, we've rounded up five recent rebrands that were barely noticeable. More about Can you spot the difference in these five subtle rebrands?
Design studio LoveFrom has completed a rebrand for William Stout Architectural Books in San Francisco, including a custom typeface, logo and a suite of whimsical illustrations for decorating bookmarks and other paraphernalia. More about Jony Ive's LoveFrom updates visual identity for iconic architectural bookshop
Google has quietly updated its logo, debuting a soft-focus version of the G icon first introduced by the tech company in 2015. More about Google's G logo receives first makeover in 10 years
Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands. More about Amazon creates "more empathetic smile" for first logo update in 20 years