Siegel+Gale creates "authentic" branding for US Army
American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. More
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Pentagram designs cannabis branding to advocate for "communities deeply harmed by the war on drugs"
Design studio Pentagram has created branding that references the injustice of America's war on drugs for Ben's Best Blnz cannabis company, which was launched by Ben & Jerry's co-founder Ben Cohen. More
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Dezeen Agenda
Dezeen Agenda
Dezeen Agenda features Pepsi's 125th anniversary rebrand
The latest edition of our weekly Dezeen Agenda newsletter features the unveiling of Pepsi's new logo – its first rebrand in 14 years. Subscribe to Dezeen Agenda now. More
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Fanta rebrands with "truly playful" global identity
Coca-Cola's design team and creative agency Jones Knowles Ritchie have overhauled drink brand Fanta's logo to give it a unified global identity based on fun. More
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Pepsi unveils "unapologetic" logo focused on brand's heritage
Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. More
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New York City unveils controversial revamp of "I ♥ NY" logo
The City of New York has released an updated version of its unofficial emblem – Milton Glaser's iconic "I ♥ NY" logo – as part of a citywide campaign to "inspire optimism and civic action" post-pandemic. More
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Nokia unveils angular logo as part of its first rebrand in 45 years
In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. More
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7UP rebrands with fresh look that is "all about being uplifting"
Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand. More
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Jony Ive designs coronation emblem with "gentle modesty" for King Charles III
Buckingham Palace has recruited former Apple designer Jony Ive to create the logo for the coronation of King Charles III, depicting a crown formed from the national flowers of the United Kingdom's four nations. More
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Burberry unveils "archive-inspired" charging knight logo
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. More
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National Portrait Gallery unveils logo based on 19th-century sketch
Illustrator Peter Horridge has created a logo for The National Portrait Gallery in London based on a sketch by the gallery's first director. More
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Dezeen's top 10 rebrands and logo redesigns of 2022
From German car manufacturer Audi adopting a flat logo to the unveiling of King Charles III's royal monogram, Dezeen selects 10 rebrands from the year as part of our review of 2022. More
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Audi rebrands with "significantly more modern" flat logo
German auto manufacturer Audi has unveiled a flat, simplified version of its distinctive four-ringed logo, making it the latest in a line of car brands to simplify their logos. More
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Thonik updates Dutch Design Week's graphic identity for 20th anniversary
Amsterdam studio Thonik took cues from the typography of graphic design legend Wim Crouwel to create a fresh identity for Dutch Design Week, marking two decades since the inception of northern Europe's largest design festival in Eindhoven. More
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Dezeen Agenda
Dezeen Agenda
Dezeen Agenda newsletter features King Charles III's royal cypher
The latest edition of our weekly Dezeen Agenda newsletter features King Charles III's royal monogram. Subscribe to Dezeen Agenda now! More
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This week the royal cypher of King Charles III was unveiled
This week on Dezeen, King Charles III revealed his royal monogram, which will replace the cypher of Queen Elizabeth II across the UK's official buildings and post boxes. More
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Citroën returns to original logo to create "symbol of progress" for electric era
French car manufacturer Citroën has unveiled a new logo that recalls the brand's original 1919 logo, to mark the start of a "dynamic era" and its mission to make electric vehicles more accessible. More
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Peter Saville updates Ferragamo brand identity with custom typeface
British graphic designer Peter Saville has created an updated brand identity for Italian fashion house Ferragamo, transforming its handwritten logo into a custom serif typeface that references stone inscriptions. More
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IOC reveals "vibrant" brand identity for the Olympics
The International Olympic Committee has unveiled its brand identity for the Olympics, which includes custom typefaces, illustrations and graphics that aim to bring the legacy of the games into the modern world. More
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King Charles III reveals royal monogram topped with Tudor Crown
UK monarch King Charles III has unveiled his royal cypher, which was designed by the College of Arms and will appear on the country's official buildings, postboxes and passports. More
