
Triptyque, a French-Brazilian architecture firm based in São Paulo, Brazil, have sent us a set of images of the building they designed for Loducca, a São Paulo advertising agency.

The design is explained in detail with drawings and animations on the project’s microsite.

Update 20/11/07: Triptyque have just sent us this new information about the project:
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Located in the “Jardins” neighbourhood in São Paulo (which is currently undergoing radical changes) and in an avenue with busy traffic, the North-facing building emerges as a strong and organic ‘incarnation’ of this tropical city, evoking elements such as noise and solar radiation, and takes its form by absorbing these aggressions.

The construction isn’t autonomous, nor blind or deaf – it is born from its local energy and uses that to give the environment new meanings, in a boomerang-like effect.

The impossible transparency between building and street is created through the deconstruction of the façade: the organic and fluid brise-soleil membrane deforms itself under the effect of the traffic movements. It protects the building from the sun and works in two other very contrasting ways: it lets the public eyes inside, and at the same time filters these eyes, giving a sense of privacy to those inside.

The construction stares at the city and reveals its interiors delicately through various layers: the glass gates, the brise-soleil and the frontal translucent glazing visually connect the external to the internal. Meanwhile, in the back façade double opaque and single translucent glazing alternate in an intriguing visual game, creating luminosity and reinforcing the contact between inside and outside.

This visual and sensorial continuity reflects a strong and troubled relationship: the public eye and the privacy of the user. A concrete frame panel is connected to the ‘façade-membrane’ and complements these affairs, connecting the interior and exterior environments.

The three floors are structured by a strong vertical element – the concrete staircase. Its folded geometry connects all internal rooms, from the parking lot to the solarium at the top floor.








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Posted by Marcus Fairs


November 14th, 2007 at 11:14 pm
absolutely amazing !!! great look of d’ front & back facade, d’ interior is even better than i expected… juz wonder its detail is out yet ??! really wanna see!
November 15th, 2007 at 12:16 am
Really amazing! The only trouble are the front façade photos. They don’t show exactly how beautiful the building is.
November 15th, 2007 at 1:33 am
nice work dudes !!1 congrat
November 15th, 2007 at 12:40 pm
I live in São Paulo, and i can garantee that this building is even better “in flesh”!
November 15th, 2007 at 10:34 pm
Damn… that building makes me want to climb the front of it SOOOO BAD…
November 16th, 2007 at 4:25 am
Brazil, by far the best architecture of America…. (read it and wipp Chile)
November 16th, 2007 at 12:33 pm
Mmmmmm…the front makes me wanna climb it!!!
November 16th, 2007 at 3:15 pm
Very important projetc, congratulations for a Triptyque Studio e Loducca Agency!
We are very happy for the seat CHAIR ONE for Constantin Grcic….
Giovanni Tremolada
Magis Agency Brasil
http://www.magisdesign.com
November 16th, 2007 at 3:25 pm
Good Job !
An old fan from Paris
November 17th, 2007 at 12:54 pm
Fantastic building! Can’t wait to visit Brasil to see it IRL!
November 19th, 2007 at 5:46 am
very interesting play of transparency!
note: the 2nd last picture.
i love the way how they lift up the concrete roof for the stairway. very fine and clean detail.
November 19th, 2007 at 2:51 pm
The wood wave in the front is beautiful arquiteture design.
Hang loose!!!
November 19th, 2007 at 3:41 pm
this building deserves better pictures urgently!
November 19th, 2007 at 5:55 pm
The building is cool, it looks like some unbuilt design by Danish practice PLOT. The concrete staircase is awsome, but the last step on top (second floor, hovering above office’s floor) doesn’t make much sense huh?
Anyway I still have got to agree with my fellow above that Brazil has the best architecture in America … sorry Chile!
November 19th, 2007 at 10:04 pm
best thing is the concrete stair by far… great effect. i would also draw comparision with PLOT or BIG or whatever they call themselves these days… except their project is way cooler!!!!
November 21st, 2007 at 11:54 am
Seems like this french-brazilian firm would like to be danish.
Actually Denmark has the best architecture in America.
November 21st, 2007 at 1:56 pm
Actually Oscar Niemeyer is danish. He just pretends to be brazilian.
August 7th, 2008 at 1:21 pm
I have been in this building when it was under construction, and in my point of view, there is a soo good relation with the context sorrundig. The soft moviment of the facade morphing to became stairs… Really good design… Also the concrete working with wood as separeted elements but dialoging to each other somehow… One of the few examples of a really new design in Brazil. I hope will come more examples…
September 10th, 2008 at 12:56 pm
Actually Hans Cristian Anderson is Brasilian and was brought up in the Zona Norte of Rio where the ducks are really grimme and the Verdens deiligste Rose lives.
He was Princesa Leopoldina’s lover throughought the 1830s and fought a duel with D. Pedro I which became the basis for Keiserens nye Klæder.
Dandrift
September 12th, 2008 at 2:56 pm
Achei a obra muito boa.
Proxima vez que vou viajar para São Paulo vou ver ela ao vivo.