Dezeen's best month ever

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Yay! We're celebrating our best month ever: we got over 550,000 unique visitors in January. 551,798 to be precise. Thanks everyone!

  • Andrew S

    Well done!

  • http://www.taregrabit.blogspot.com wilson

    Congratulations! It would be cool thou if you moved the dezeenjobs posts somewhere else.

  • http://www.dezeen.com Marcus

    That’s the plan Wilson, the jobs will go on a special new site as soon as we’ve finishing building and testing it:

    http://www.dezeenjobs.com

    Marcus
    Dezeen

  • http://www.fioravanti.eu odo

    big ups

  • J

    Keep up the good work man! This is my number one architecture/design site. Thanks.

    J

  • http://www.vanguardmarketing.blogspot.com Starkid

    Congratulations for reaching out such wide audience . Keep the excellent design news flowing .
    Starkid

  • http://eventspace.persianblog.ir eventspace blog on art and architecture

    congratulation.
    Arash & Ouldouz from Iran.

  • Federated Media

    Hi,

    My name is Mark, I happen to be the account executive for an ad rep firm for Federated Media, our clients are digg and so forth. I find this post VERY much misleading and shows you are a cheat without any ethics. For you to claim you generated 550, 000 unique is a total lie, you can’t use statscounter as your source. Why? Because it is the most inacurate source out there, the publisher yes you Marcus, during the set up stage sets up your own desired maximum visit length – used to calculate your unique and returning visitors from a cookie. If this amount of time or more has elapsed since a visitor last visited a page on your website, then that visitor is considered unique. With stats counter you have the option to choose anywhere from 30 min, 1 hour, 2 hour, 3 hour, 6 hour, 12 hour and so forth. Which time frame did you choose Marcus? Probably in the 3 hour mark?? In any case don’t start making a post about your traffic making it look like you are the number 1 design site out there. I represent the Graphic Art channel for Federated Media and our clients are Mocoloco, Core77, Not Cot, and many more. They do not even generate the numbers you do and believe me you are no where close to being the level that they are. Why don’t you show me your numbers using Google Analytics, I bet it’s in the 100,000 mark, am I right? Why don;t you compare youself with the rest of the design sites by going here http://www.alexa.com/. You see the results don’t you. So be honest and stop doing posts like this, it’s very unproffesional. It’s not like you made it to the top 100 Tecnorati list, the only design site I see who made it on that list is Yanko Design (83).

  • http://www.dezeen.com Marcus

    Hi Mark. Yes, I use http://www.statcounter.com. The timeframe I use is 1 hour. You can check for yourself by logging in as a guest: http://my9.statcounter.com/project/standard/stats.php?account_id=1401135&login_id=2&code=04ddf9169e01326866035486202a7164&guest_login=1&project_id=2105082

    NB statcounter recommends setting the timeframe at between 1 and 6 hours and I deliberately set it at the lowest end of this range to avoid accusations of cheating.

    I have only been using Google Analytics since the summer, so I don’t have a full year’s stats to go on yet. This is why I don’t quote their stats (I have been using statcounter since Dezeen launched in November 2006 but am thinking of switching to Google once I have a full year to quote, even if this lowers my stats).

    However, for January 2008, Google Analytics gives me 419,984 unique visits, which is about four times what you estimate. If you want, I’ll send you a PDF of this data (I haven’t figured out how to allow guest access yet).

    For reasons I don’t understand, Google Analytics always gives my stats that are around 20% below statcounter. I also use Urchin, which comes free with my host, and which consistently gives me stats that are a lot higher than statcounter. So I don’t feel it is misleading to quote statcounter in posts like this, as it more or less gives the median.

    I don’t claim to be the biggest site around. Even to be mentioned alongside great sites such as Mocoloco, Core77 and Notcot is an honour for me. I am just delighted with my stats and I know many of my readers like to see how Dezeen is growing (if posts like these weren’t popular, I wouldn’t bother with them).

    However I regularly check Alexa and Dezeen’s ranking is currently 44,176. Mocoloco is at 43,209, Core77 at 36,146, and Notcot at 44,036. So Dezeen compares very favourably with those sites, especially as it has only been going for just over a year.

    I also check Technorati regularly and Dezeen is today ranked at 1,059. At the start of this year it was at 1,438, so we have risen almost 400 places in a month. There are several design sites in the top 1,000 and again I don’t claim to be the biggest, but I think it is an achievement nonetheless to have got this high so quickly.

    I’m sorry if you think it is unprofessional for me to quote my stats and I don’t know about the relative merits of the various statistics engines, but as a journalist who spent ten years working on print magazines, the ability to convey this kind of information to my readers is a revelation. Most print mags lie about their circulation and so far as I can see few blogs declare their traffic, but I have no intention of misleading anyone and am more than happy to share my data with everyone.

    Finally I would like to point out that Dezeen is run by just two people, and until two months ago it was just me. I’m very proud of what we’ve done in such a short space of time with so few resources and I take it as a compliment that people like you can be bothered to diss us.

    Let me know if you have any more questions.

    Regards

    Marcus
    Dezeen

  • http://www.buracodebala.com/eng/bdb.htm Fabiana Vidal Leao de Aquino

    Dear Marcus,

    congrats for your great site! I wish you many more unique visitors. The amount doesnt matter. What matters is that almost all visitors (one can’t please everyone) love your site and it has become a serious and reliable reference for design.

    Keep on finding us great projects!

    Abracos do Carnaval do Brasil ,
    Fabiana

    PS: Mark, chill man. I am sure you might be right somewhere down the line, maybe it is a question of metric system :-)… but Dezeen is a website for friends. We all from the design community check this website daily where ever we are in the world to feel at home. Dezeen is a ‘Ratatouille moment’, the one when that art critic takes a bite from the main dish… And Marcus is a good, honest, professional guy and he works hard to keep this website interesting.

  • nick

    but all you are doing is just cutting and pasting a press release and images that the design firms give you. All the other design blogs are smart enough to use their own copy. It’s lazy on your part and doesnt give you credibility

  • lisa

    I think its great you publish all the comments here, regardless if some are negative. Says alot about your integrity

  • http://www.dezeen.com Marcus

    What’s this, diss Dezeen day?

    Nick, what’s your definition of lazy exactly? I work day and night to keep this blog going. Right now I’m in Stockholm on a work trip, it’s 2.30am, and I’m sitting here in my hotel replying to you. And I’m LAZY?! Nobody pays me to do Dezeen. And nobody has to pay to read it. So what’s your problem exactly?

    But since you raise this:

    1. Many, many publications (both print and online) cut and paste press releases. They just move the words around a bit so no-one notices. At least Dezeen is up-front about it: we ALWAYS state which passages have come from third parties.

    2. Much of the information we publish comes direct from designers or architects, who probably spend hours trying to get across what their work is about and would be insulted for their efforts to be described as “press releases”. What’s wrong with allowing them to describe their projects in their own words? What is to be gained from rewriting it?

    3. As I said earlier, Dezeen is run by just two people. If we were to spend time rewriting designers’ statements or press releases, we’d only be able to publish a fraction of what we do, and we’d be slower off the mark with breaking stories. Is that what you’d prefer?

    4. Dezeen is an information service, pure and simple. If at some point in the future someone wants to find out about a particular project, then Dezeen will give them the complete low-down from the horse’s mouth, rather than a filleted, journalised, opinionated view. Surely that’s a useful thing? And since we ALWAYS state the source of our info, nobody’s being fooled.

    5. I have spent over ten years of my life writing for numerous publications, and have won around a dozen awards for my investigative journalism, criticism and editing. But I set up Dezeen for very different reasons: because nobody else was providing the raw information I needed to do my job in a way that was accessible and immediate.

    6. We don’t publish everything that is sent to us. 90% of what we receive never makes it onto the site. We often remove elements of press releases etc that we feel are misleading, sycophantic, bollocks, etc. But we also credit our readers with enough intelligence to work out for themselves what is unbiased fact, and what is PR puff.

    Dezeen does not have any pretensions of journalistic greatness. But if you have writing ambitions Nick, you are welcome to take the information we freely provide and do a better job yourself. Good luck.

    Marcus
    Dezeen

  • http://www.thecoolhunter.net bill

    What’s with the attacks? I also run a blog http://www.thecoolhunter.net which occasionaly features design posts and find it appalling the way some readers have attacked in what should be a celebration of an achievement. What Marcus has created is an outlet to feature the best in design and doing a great job of it.

    There’s no need for the folks of Federation Media to dispute Dezeen’s hits and my hat to you for displaying your stats for all to see. I agree with Lisa who said “I think its great you publish all the comments here, regardless if some are negative. Says alot about your integrity”

    Continue doing what you do and promoting the design world. You have provided another outlet for exposure to up and coming talent as well as established names.

    We love your work

    Bill – Publisher
    thecoolhunter.net

  • bald skull

    hey Marcus,

    screw those guys. when you say :

    “Many, many publications (both print and online) cut and paste press releases. They just move the words around a bit so no-one notices. At least Dezeen is up-front about it: we ALWAYS state which passages have come from third parties.”

    it totally true! how many mags/sites do i read that have the exact same BS corporate release pasted in them? tons!

    any why not? they spend the time and are most intimately farmiliar w/ the project, so let them. it’s for us to wade through their hype!

    anyhow, i <3 Dezeen so keep it up bro.

    much love from Cali4nia.

    p.s. here’s a music site i run : http://www.bijoubreaks.com
    peep it!

  • http://www.studiolibertiny.com Tomas

    I check regurarly core77 for example but there is no way you will find as many REPLYs and COMMENTs to indivisual posts there as on dezeen. Most of them have a shiny zero below. I think people are more involved reading dezeen. I felt like you should notice this.

  • http://www.circle-pr.com Jodi

    This has to be THE most depressing and negative dialogue that I have read on this site to-date. Why on earth should Marcus have to defend himself in such a manner? He is proud of what he has managed to achieve in a very short period of time. And so he should be. I have to say, I have often wondered how he has managed to run a site such as this when until recently “We at Dezeen”, meant ‘he’ at Dezeen. I think the sight is great, as I think Mocoloco, Core77 and the like are too. Why slam a really good resource like this? and why the hell are you (Mark /Nick) here anyway? If you don’t get anything from this site and are too concerned with ratings etc to appreciate the work he is doing… then stay away, I for one, won’t miss your laboriously negative remarks.

  • http://www.circle-pr.com Jodi

    Lesson One – How to successfully orchestrate negative PR for the company you represent:

    Federated Media Says:
    Hi,

    My name is Mark, I happen to be the account executive for an ad rep firm for Federated Media. I find this post VERY much misleading and shows you are a cheat without any ethics. In any case don’t start making a post about your traffic making it look like you are the number 1 design site out there. I represent the Graphic Art channel for Federated Media and our clients are Mocoloco, Core77, Not Cot, and many more. They do not even generate the numbers you do and believe me you are no where close to being the level that they are. So be honest and stop doing posts like this, it’s very unproffesional.

  • http://www.homerejuvenation.blogspot.com Stan

    Hey Marcus, keep up the blogging! And do continue to let us know how Dezeen’s traffic progresses. Someone out there is just trying to be a wet blanket.

    Anyway, for those strong words ‘cheat without any ethics’, I guess you can consider giving your lawyer a call right away.

  • http://www.federatedmedia.net (The Real) Federated Media

    Marcus & the Dezeen readers,

    Earlier in this string, there is a rather negative post from someone purporting to be a representative of Federated Media. Despite our best efforts to track down this mystery poster, we have been unsuccessful. The post did not, as far we can tell, originate from our company, and we certainly would not condone it if it did. This is certainly not the way FM operates.

    FM loves and supports independent authors, be it in our network or outside of it – it’s why we exist and what every single person in our company is fired up about. We applaud your work on the site, Marcus, and thank Jodi for alerting us to the post and giving us a chance to respond.

    Kim Kochaver
    Director of Marketing
    Federated Media

  • http://www.tovdesign.com tom de vrieze

    mark of federated media, who ? who ? who ??
    here in belgium they would say about him : ‘wat een zagevent’,
    i think his is just jealous, i believe the webstats of dezeen,
    it could make sense because i notice a lot of my design collegues/environment are frequently visiting dezeen.

    keep up the good work, marcus