Here are photos of the Flower Cars, decorated with floral liveries designed by Arne Quinze, Studio Job, Arik Levy, Karim Rashid and FredriksonStallard.
Unfortunately the Italian police banned the cars from driving around Zona Tortona as planned, meaning the winners of Dezeen’s competition were a bit disappointed…
Above: Arik Levy. Below: Karim Rashid with his car.
The five Fiat 500s were decorated by the Flower Council of Holland according to sketches provided by the designers. More info in our earlier story.
Above: Arne Quinze and Karim Rashid.
More info from the Flower Council of Holland:
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It was more a case of bloom bloom than vroom vroom in Milan yesterday when Italian police grounded a fleet of Floral Fiats on their way to the design centre of Milan for the opening day of Salone de Mobile, the biggest event on the international design calendar.
The cars, each of which had been decorated with a floral livery created by one of five designers, were scheduled to drive around the Zona Tortona, promoting the beauty of flowers to the audience of design journalists that frequent the Zona on Press Day.
However, en route, they were flagged down by police, and deemed unsafe to negotiate the equally hazardous Milanese traffic.
The cars were given a police escort with motorbike outriders who stopped traffic in order to let the floral convoy through to the Via Tortona, where it has been carefully replanted in front of the Hotel NHow.
The designers include Karim Rashid, Arik Levy, Fredrikson Stallard, Studio Arne Quinze and Studio Job – all major names on the design circuit.
A spokesman for the Dutch Flower Council, who provided the flowers for the event, said: “It’s a shame that we’ve been grounded, but even if the cars don’t move, they’re still fantastic to look at – it’s not every day you get the chance to see a Fiat 500 covered in 1,000 pink chrysanthemums.”
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Posted by Marcus Fairs
April 19th, 2008 at 3:49 pm
very ugly!!
what a waste of flowers!!!
April 21st, 2008 at 3:35 pm
look like funeral cars
April 21st, 2008 at 5:42 pm
Such a shame they weren’t allowed to take the cars out around the city.. It’s an interesting pairing and some of the designs are really good. I think Quinze’s flower spots is my favourite I want to know how they did it!
April 21st, 2008 at 7:01 pm
In suburb of Thailand can do this better without any designer !!
April 29th, 2008 at 4:04 pm
The sketches looked more promising than the execution. What a pity.
October 6th, 2008 at 10:37 pm
Well, some Cars at the Dutch Bloemencorso are even nicer.