Melissa shoes by Zaha Hadid Architects

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Here are new photos of the shoes Zaha Hadid Architects designed for Brazilian brand Melissa.

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The moulded plastic shoes were launched last month.

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Photos are by David Grandorge and used with permission.

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More Dezeen stories about designer shoes:

Campana Brothers for Melissa
Jaime Hayon for Camper
Apprentice shoes by Doshi Levien
eBoy trainers for DKNY
Electric Light Shoe by Freedom of Creation for Onitsuka Tiger

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Here's some info from Zaha Hadid Architects:

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MELISSA [DESIGNED IN LONDON]
2008
PROGRAM: Product Design
CLIENT: GRENDENE S/A
Av. Pedro Grendene 131
P.O.Box 230
95.180-000
Farroupilha-RS-Brazil

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ARCHITECT: Design Zaha Hadid with Patrik Schumacher

Lead Design Ana M. Cajiao

Design Team Maria Araya, Muthahar Khan

MELISSA [BRAZIL]

The collaboration with Melissa expands Zaha Hadid’s portfolio to the field of fashion, creating an exciting opportunity to express spatial ideas in a different scale and through different media. For the fi rst time Melissa is collaborating with an architect opening a new research topic, diversifying its repertoire.

The design engages with the fluid organic contours of the body. The shoes asymmetric quality conveys an inherent sense of move-ment to the design, evoking continuous transformation. The concept addresses the perception of wearing the shoe in motion rather than a static display on a shopping window.

The shoes emerge from the ground and climb up the foot and leg with a soft elegant movement. The plastic organic quality of the choreography adheres to the skin. There is an implicit sense of lightness that blurs the boundary between body and object.

Advanced computational modeling allowed us to develop the product and establish a dialogue with Melissa in order to bring the design to the production line. This challenging process employed 3D printing and rapid prototyping techniques as key tools for refining the ergonomics of the shoes.

The fluidity of the design was a perfect match with Melissa’s plastic injection mould technology, generating great synergy between the teams.

An overall strategy extends the design values to the packaging and marketing systems, sharing the same fl uidity and seamlessness of the shoes, and enhancing the experience of the product as a whole. The collaboration embodies the values of the brand creating and exciting product that is fun and new.

  • http://stayfunny.wordpress.com Steph

    moderator… please disregard my post… I've now finally found a website where it shows the prices of the shoes. sorry for the bother.

  • http://plasticbox.wordpress.com/ Emily_L

    I know I’m late to the party, but I think the questions of function, comfort and fit for these shoes is not the point, The technology is established – the Hadid’s are about pushing it to a new level of mold engineering and aesthetics. Melissa is by far the most technologically advanced manufacturer I have met – and if they have the ability to execute these crazy Hadid shoes so cleanly they are already light-years ahead of any other footwear manufacturer. Their plastic compounds are very soft and comfortable, and deter odor, and there’s cushioning molded into the design, all of which make them so successful. Their shoes set the standard, and other companies take extreme and costly measures to knock Melissa’s shoes off, including the likes of LV. Collaborating with big name designers is a marketing tool, and caters to a small high end audience that surely is never profitable enough to compensate for the high costs of developing a complicated new mold like the Hadid’s. The technology employed here is pretty awesome – pushing the industry (at least a little) further than it has ever gone before with by using this complex 3D modeling. It’s technologically pioneering for a jelly shoe – weather it’s attractive is a personal matter … this is clearly a very conceptual shoe!

    & @miss plastic – not the same Koolhaas…

  • http://none shafiga

    They pretty much cool and i really like them. Very comfortable and unusual design. I would love to have them in many colours.

    Thank you Zaga

  • step

    I want those purple shoes. How can I get them?