DS3 by Citroën

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French car brand Citroën will launch its new DS3 model at the Frankfurt Motor Show next month.

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The car, intended as a competitor to the MINI, is the first production model from the brand's new DS range.

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See our earlier stories about Citroën's Hypnos concept car and the C42 showroom in Paris designed by Manuelle Gautrand.

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Here's some text from Citroën:

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THE NEW CITROËN DS3: ANTIDOTE TO BLANDNESS

Citroën has announced the new DS3 will be unveiled at the Frankfurt Motor Show 2009.

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The DS3 will be the first model from Citroën’s brand new DS line, a product range consisting of three distinctively styled, attention-grabbing models that highlight the very best of Citroën’s ‘créative technologie.’

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With razor sharp styling and a visually-arresting design, DS3 is a radical take on the compact urban vehicle and a contemporary breath of fresh air for the class.

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Designed to meet the requirements of even the most demanding connoisseur, DS3 offers an extensive array of style, personalisation and quality materials for a bespoke and refined driving experience, whilst at the same time embodying the very latest Citroën technology including fuel-efficient, environmentally-considerate engines.

STUDIO STYLING

Citroën’s creative talent for innovative vehicle design manifests itself on every feature of the DS3.

From all angles, the car’s undeniable on-road presence and refreshing style is evident with stand-out elements such as the colour-contrasted ‘floating roof’, ‘shark fin’ B-pillar and sleek design of the front LED lights – a desirable feature usually seen on premium models.

Inside, the atmosphere in the cabin is one of class and contemporary elegance with an exceptional attention to detail and an extensive use of luxury materials such as leather and chrome. The upper part of the flowing dashboard echoes the floating roof. Thermo-coated components are used throughout – an organic, soft grain material, which contrasts perfectly with the smooth, lacquered effect of the strip runs the full width of the dash from driver to passenger side.

“MY DS3!”

Offering freedom of expression, the innovative DS3 provides extensive levels of personalisation – both inside and out.

In addition to a range of body shades, the DS3’s distinctive ‘floating’ roof is available in a choice of four colours – Black, White, Blue and Red – to contrast with the main body of the car. The wing mirrors and rubbing strips can also be personalised in colours or smart chrome finish and the wheels and wheel centres are available in a wide spectrum of colours.

Inside, DS3 can offer further personalisation with the dashboard strip – which encompasses the air vents, instrument cluster, multi-function screens and even a scented air-fresher – in a choice of six finishes.

The modern seat upholstery design is available in a variety of coloured fabrics and leather; even the gear knob can be tailored in five different trims, combining satin-finish chrome with an array of colours and leather. The smart chrome touches which adorn the DS3’s cabin will also be available in a satin-textured finish. You can even carry a bit of your DS3 with you thanks to each distinctly styled DS3 key fob featuring a disc coloured to match your choice of body paint.

ENERGY AND ELEGANCE

Proving that environmentally-considerate motoring doesn’t mean having to compromise on style or performance, the DS3 will be available with a choice of five CO2-efficient Euro V power plants consisting of two HDi diesel units and three BMW co-developed petrol engines, combining refined performance with strong fuel economy.

The two HDi diesels – a 90bhp and an 110bhp – are fitted with Citroën’s lauded DPFS (Diesel Particulate Filter System) and the three petrol engines – VTi 95, VTi 120 and THP 150 – are fitted with either 5 or 6 speed manual gearboxes.

Fully in line with Citroën’s commitment to producing cleaner, more environmentally considerate vehicles, the two HDi DPFS engines will deliver ultra low CO2 emissions of just 99g/km and 115/g km, whilst the petrol units will emit between 136/km and 160g/km.

LOST IN SPACE

Both enjoyable and easy to live with, the DS3 combines high-end style with practical versatility, creating an exceptionally spacious cabin out of its compact external dimensions – a Citroën speciality.

One of the smallest vehicles in its class – 3.95m long, 1.71m wide and 1.46m high – the DS3’s interior belies its neat frame, setting a new class standard for spaciousness. The result of extensive work on the architecture of the car’s interior design, occupants can enjoy levels of roominess normally associated with models in the segment above.
A ‘raised’ dashboard design creates increased amounts of front leg room whilst the slender front seats and intelligent rear design increases space for rear occupants with all passengers able to enjoy five full-sized seats and ample arm, leg and headroom.

The DS3 also boasts the largest boot in its class at 285-litres, and for additional load capacity the 60:40 split-fold rear bench can be tumbled forward in a single, effortless movement.

FUN AT THE WHEEL

A cockpit-inspired driving position puts the driver firmly in control with a sports-styled instrument cluster featuring three conical dials, small-diameter wheel and low-slung, body-hugging seats. DS3 delivers a nimble driving experience with a turning circle of around 10.3m also making it a surefooted companion for manoeuvring around cramped urban environments.

Building upon Citroën’s extensive experience in producing smooth running-gear, DS3 delivers impressive ride comfort together with responsive road-handling and dynamic poise. Drivers also benefit from excellent body roll control, responsive and confident cornering thus providing a secure and fulfilling drive.

I.C.E. COOL

DS3 is available with Citroën’s latest in-car technology such as the integrated MyWay satellite navigation unit which incorporates a sophisticated audio and multimedia system, wide format colour screen, MP3 and WMA compatible CD player and Bluetooth® hands free kit. Providing exceptional acoustic clarity, the audio system benefits from a third speaker in the middle of the upper dashboard as well as an amplified subwoofer mounted in the boot for a broader frequency response and immersive audio experience.

A convenient range of driving aids will also be available including cruise control with speed limiter, and an intelligent indicator which recommends the optimal moment for gear changes allowing drivers to improve their fuel economy and lower CO2 emissions.

PLAY IT SAFE

The DS3 is designed with an emphasis on robustness, strength and optimum safety to ensure protection for all occupants. For reassuring control in any driving situation DS3 models will feature as standard ESP, ABS with EBD (Electronic Brakeforce Distribution) and EBA (Emergency Brake Assist) as well as six airbags and Isofix anchor points on the rear side seats.

The DS3 will arrive in the UK in Spring 2010. ‘On Sale’ date, prices and further details on this exciting new Citroën model will be announced in the forthcoming months. The DS3 will join Citroën’s latest vehicle range as the Company continues its 90th birthday celebrations at the Frankfurt Motor Show which runs from 15th to the 27th of September.

The new DS3 will be manufactured at PSA Peugeot Citroën’s Poissy plant in France. An ISO 9001-certified production centre, it is equipped with the very latest in production tools and technology.

| 17 comments

Posted on Friday, August 28th, 2009 at 5:06 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • G

    Apart from the first and last image, just a load of old fashion macho advertising with women gyrating around the car suggestively. How very 20th century!

    Like the car though, but a Mini or Fiat 500 it ain’t.

  • nilsv

    bring this to north america please

  • Post

    so this clumsy overdesigned car wants to be the successor of the original Déesse? What a joke!

  • Beheld

    Bah… is this suppose to have anything to do with the DS from the 50’s?

  • Rafel

    As in all these cases, I like the woman more. I suppose I am not the only one that asks for the price of the two together?

  • One

    fancy, what’s new, a hybrid 4WD which the two rear wheels have electric motors built in?

  • W

    Reminds me of the AMC Pacer. Should come with a comp. Queen CD to headbang to

  • http://blog.faverodesign.com sean

    I’m tired of these small cars being praised and given so much press. Regardless of how much they over design them they will always be just squatty little cars.

  • angry catalan

    Hahaha, I think the images are more hilarious than they’re macho. Seriously, those woman are so random, so are the lush scenery and the render-like photography. The car is OK – I like how the windows look almost frameless, but at the same time the way the roof meets the car itself is not too attractive. Plus the “airpumped”, Ford-like look with a tall, baloon-like front is unsuitably cartoonish. It’s not too ugly, though, but Citroën has produced nicer cars.

  • Georges

    unnecessarily agressive car design (again) – boy racer are definitely not stylish!

  • Aoki78

    A shame for the name DS.

  • nidge

    okay, so it’s 2009, can we move on from the wallpaper* style of photographic environment and just focus on the product/design?
    that aside, looks like another a wannabe MINI…

  • mictor

    awful design, it will be good object for topgearish teasing
    and pictures from women magazine stupid as well.
    citroen makes big mistake.

  • albert

    would have to cut both arms to the designer, just to make sure he doesn’t touch a pencil again.

  • schumi

    car…girl, ….carrrr…….girl….
    i guess if i buy a DS3 super hot italian girls will stand around my car too… furrr sure,

  • matt

    funny to see that they ripped off the Apple’s trick to enlarge windows using black frames…
    is it the new Citroen logo on the front?
    can’t believe they also got rid of the Chevrons.

  • atal

    The car is ok, the art direction on the pictures is ridiculous, this is so 20th century!