Interior Trends 2010

Competition: five copies of imm cologne Interior Trends 2010 book to be won

Dezeen and the organisers of the imm cologne furniture fair have got together to give away five copies of Interior Trends 2010, an annual design trends publication.

Interior Trends 2010 book to be won

The annual publication features trend analysis conducted by the imm cologne Trendboard, this year made up of designers Bertjan Pot and Cecilie Manz, architect and designer Johanna Grawunder, materials expert Giulio Ridolfo and Dezeen editor-in-chief Marcus Fairs.

Interior Trends 2010 book to be won

The content of the book is produced from discussions conducted by the Trendboard members during a two-day workshop.

Interior Trends 2010 book to be won

The book contains photos of staged interiors and outdoor spaces, products, material collages and detailed colour specifications of the trends identified by the panel, accompanied by text describing the themes.

Interior Trends 2010 book to be won

Above: Trickery

The trends demonstrated in the 2010 edition are Discipline, Trickery, Comfort Zone and Rehab.

Interior Trends 2010 book to be won

Above: Comfort Zone

This competition is now closed.

Interior Trends 2010 book to be won

Above: Rehab

Interior Trends 2010 book to be won

Above: Discipline

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More details from imm cologne:


Every autumn, the imm cologne furniture fair publishes a trend forecast on the most important developments in interior design. In the so-called Trend Book, the themes shaping the design scene right now are extrapolated in four directions representing various tastes and lifestyles.

01 Trickery

False-Bottomed Design
Fake Function

Design against design: with experiments, with products and furniture that are driven by artistic rather than market-oriented motives and play with our expectations, designers and their public are rebelling against the slickness of the design world. Improvisation and artisanal imperfection stand for creativity, which seems better suited to solving current and future problems than classic forms. The result looks pieced together, sometimes even primitive; there are hybrids between various furniture types, combinations of plastics and natural materials. Colours are another popular area for experiments that yield toned-down shades like lilac, apricot or brown.

02 Comfort Zone

Consoling and Cuddly
Puffs and Cakes
Folklore Farm

Retreat to the comfort zone: Voluminous wing chairs, borrowings from English nostalgia, cake-shaped soul-soothers and furniture that radiates cosy, self-made aesthetics keep the outside world at bay. Colourful, traditional ornamentation brings far off climes a little closer to home. Textiles, shag-pile carpets and ceramic tiles signal cosiness and durability, emphasised by an earthy brown with a hint of blackberry and subtle dashes of yellow, red and green.

03 Rehab

Purism as Self-Therapy
High-tech, Low-tech
Manipulating Greenery

Back to basics: Furniture and rooms are being subjected to a kind of rehabilitation treatment and stripped of all comfort and ornamentation. What remains are skeletal forms and white walls. The naked form becomes the starting point for further development using innovative materials and techniques. Angular forms, functional adjustment features and folding options are typical of the slightly chunky Rehab aesthetics. Yellow, the dominant colour, stands out clearly against the neutral whites and greys.

The pictures are supplemented by texts that describe the corresponding outlook on life and explain the aesthetic attitude of creators and users alike. The trends are also given catchy, evocative names.

04 Discipline

A Return to Reason
No Jokes, No Fakes
Back to Bauhaus

The beauty of reason: Luxury is no longer sought in comfort but in formal and qualitative consistency. Only forms that are beautiful, innovative and durable can be useful as well. Bauhaus classics set the tone, quality workmanship adds authenticity. Slender, simple furniture with as few edges as possible dominates. The materials also indicate a return to the authentic: wood, leather, woven fabrics or ceramics, rounded off with the occasional plastic detail. Beige, old rose and a warm tea-brown add a touch of warmth to the discipline.

Congratulations to the winners! Jill Sundqvist in Spain, Zsófia Koczka in Hungary, Nedeljkovic Snezana in France, Evelyn Hasim in Singapore and Josh O'Conner in the US.