T-Magi by WE architecture

Copenhagen studio WE architecture have completed the interior of a tea shop in Copenhagen, Denmark, which features an image of a teapot picked out in back-lit perforations on the counter and shelves.

Called T-Magi, the store has one wall covered in glass flasks with cork stoppers.

These contain samples of tea so that customers can smell the different varieties.

Photographs are copyright Enok Holsegard.

Here's some more text from WE architecture:


WE architecture has designed a new exclusive Tea shop in Copenhagen.

T-Magi is the new Danish tea store for the exclusive French tea brand, Mariage Freres.

T-Magi is designed to work as a large display for all the fine tea products of Mariage Frères.

Tiny holes in different sizes are perforating the shelves in the back wall.

The holes provide a large 3 dimensional image of a teapot.

In the evening, the Teapot glows in the dark, attracting people’s attention.

Seen from the street the whole teapot shows.

As you move closer and around in the shop, the teapot will distort into smaller light fragments.

In the shop WE has designed a scents wall, where all the 40 different tea varieties is exhibited in small glass flasks, so the customers can smell their way to his or hers favorite tea.

T-Magi sells green, red, white and black tea, stimulating both eye and smell senses.

The simple and elegant design, is highlighting the exclusive colorful products of mariage frères.

Assignment: Private client
Type: Tea Shop
Client: Jette Ronøe
Place: Copenhagen, Denmark
Status: finished
Team: Julie Schmidt-Nielsen. Marc Jay, Jenny Selldén, Linda Vendsalu