Competition: five copies of Ridiculous
Advertising Rules to be won


Dezeen have teamed up with Anneloes van Gaalen, editor of The Medium is the Message and 50 other Ridiculous Advertising Rules, to offer our readers the chance to win one of five copies.

The book light-heartedly pokes fun at statements that, either for good or bad, have become clichéd principles of advertising.

This competition is now closed.

Five winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeenmail newsletter and at the bottom of this page. Dezeen competitions are international and entries are accepted from readers in any country.

Subscribe to our newsletter, get our RSS feed or follow us on Twitter for details of future competitions.

See also: Never Use White Type on a Black Background and 50 other Ridiculous Design Rules

Here's some more information from publishers BIS:


The Medium is the Message And 50 other Ridiculous Advertising Rules

Advertising. It’s been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced. Whether or not you believe in a thing called ARTvertising or are of the opinion that advertising, along with branding and marketing, is downright diabolical, you’re bound to find this
book a source of inspiration.

We’ve collected and researched a total of 51 rules, including ‘The Medium is the Message’, ‘Make the Logo Bigger’ and that old favorite ‘Sex Sells’. All the great ad men and women make an appearance, sharing their thoughts and insights. The aim in making this book was not to list all the rules that a budding copywriter or marketer needs to adhere to. Nor did we want to decide which rules are indeed ridiculous and which are valuable words of wisdom. Instead consider this book a source of comfort, joy or good old fun.

The Medium is the Message is part 2 in the already successful Ridiculous Design Rules series. Never Use White Type on a Black Background and 50 other Ridiculous Design Rules sold out it’s first print run in less than 4 months and is now reprinted. Also available: Never Leave the House Naked and 50 other Ridiculous Fashion Rules.

Edited by: Anneloes van Gaalen
Design: BORN’84
Dimensions: 12 x 17 cm
160 pages
ISBN: 978-90-6369-207-0
€ 15


Buy this book and others at the Dezeenbooks store
(in association with

Congratulations to the winners! Hugo Pineda Martinez in Spain, Maija Gadzāne in Latvia, Christopher Perry in Wales, Eugene Lubomir in the USA and Clare Acheson in the UK.

Posted on Tuesday January 5th 2010 at 11:30 am by Brad Turner. Copyright policy | Comments policy

  • I’ll go for it :-)

  • Looks like a great book! love the title.

  • miki

    Hey, it’s looking great. Reserve a copy for me please :)

  • And so will I ;-)

  • joy

    Add me in there. Though so far, I haven’t found any non-ridic advertising rules. :-)

  • einaphets

    *what a ridiculous coincidence, if i would win a copy! hopefully, the book lives in reality up to its promise…

  • Viz

    “The medium is the message” …..strongly agree with that……………seems to be a good effort Hope!!!! the presentation has communicated well.

  • ls

    I´d like to read it.

  • Cardinalis

    For what it’s worth, I really appreciate the pre-filled e-mail.

  • zzzzzzzz

    Possibly the reason that ‘the medium is the message’ is a ridiculous advertising rule is because it isn’t one. It was spawned by Marshall McLuhan in his studies of the development and effect on development of media, and within the context of his ramblings it makes a great deal of sense.

    However, it was adopted by the advertising community and tuned into a one-liner, another example of something that isn’t ridiculous until its perveted by the manevolent forces of advertising.

  • Ridiculous or real? Can’t wait to find out…count me in!

  • Susan Nisar

    Just my kind of book, no blurb, please enter me in your prize draw x


  • and if the medium is the message then…the…