Stella McCartney Milan Store by APA

| 17 comments

London studio APA have completed the interior of a store in Milan for fashion designer Stella McCartney, which features sculptural metal rails and herringbone flooring in different tones and colours.

Garments are displayed on custom-designed sculptural rails made of powder-coated steel.

A staircase with black bannisters and a brass handrail leads to the first floor, which incorporates the original fresco ceiling.

Boxes clad in white ceramic rhomboid tiles provide display plinths lined with brightly-coloured felt.

Photographs are by Andrea Martiradonna.

The text below is from APA:


Located in the heart of the Golden Triangle in a traditional Milanese courtyard Palazzo close to the intersection of Montenapoleone and Santa Spirito, the Stella McCartney Milan Flagship store mediates between the worlds of fashion, art and design. Uncompromising gestures of sculptural lightness in the wall hung clothes rails combine with the visual playfulness and geometric puzzle of the floor to create a spirit of openness.

A lack of weight (almost everything is suspended from the walls) allows space to dominate over furniture in spite of the relative intimacy of the room. Rhomboid tiles in crafted ceramic bounce light in through elegant proportioned window reveals, providing the crystal clarity daylight of a gallery.

A simple geometric stair in obligatory black is topped by a shot of brass, this is the visual and textual signing for a new floor. On the first floor the sculptures are more refined in form and coloured white. They describe soft swoops and gentle arcs confident yet unselfconscious, innocent. Colourful furniture in felt and ceramic stacks and unstacks like a miniature city.

In amongst all this sculptural and material playfulness is a collection of finely studied and cut clothing in rich textures and elegant fabrics.The warmth of the collection and its acoustic softness balances the ‘gallery’ feel. Juxtaposing material, colour, art and wit the store is open to everyone who seeks Stella McCartney.

Bespoke powder coated steel wall pieces for ready to wear hanging
Bespoke white ceramic tiled display plinths with coloured felt internal faces edged in brass
Handmade felt boxes
Stella McCartney bespoke Rhomboid Ceramic tiles by Teamwork in three finish glazes
Coloured Maple Changing Room Areas
Original first floor painted Fresco ceiling
White composite stone tiles
Bespoke steel balustrade with brass top rail
Traditional timber skirting details

| 17 comments

Posted on Thursday, February 25th, 2010 at 3:06 am by . See our copyright policy. Before commenting, please read our comments policy.

  • Mattia

    Very cool. She has some of the best store interiors around. And, if I’m not mistaken, each of them is powered by wind, solar, or some other renewable energy source.

  • I Can Has Cheeseburger

    very intersting…i always like the look of her boutique!

  • http://thisisbelgian.wordpress.com Magali Elali

    I absolutely adore the interior! The colors and shapes are as organic and poetic as Stella’s designs! It’s a perfect match. Thumbs up!

  • Kurt

    The floor is a very similar to one done by swedish architects Tham & Videgård.

  • Lucy

    Wow! The store is amazing – the floor looks familiar, and really works with the space. Is it the same one that Established & Sons had in their gallery in October?
    I loved it then and I love it now.

  • norm

    very banal, a bit of this a bit of that type of interior design. there is no relationship between the parts other than some texture, some colour that the designer thought it would be “neat”.

  • yo

    still more shops for more clothes?Boring.

  • Kris Adams

    Not very impressed with this. Doesn’t seem to enhance the interior nor the fashion items?

  • Kong

    By the way the first three comments are corporate , right ?

  • bored…

    Is that the floor by Raw Edges for Established & Sons? It doesn’t get a mention in the blurb. The floor is great but fresco ceiling is kitch and the sweeping rails don’t work with the rest of the interior.

  • Stephen

    This new design language borrows heavily from what Sybarite have done, much more convincingly and in more sophisticated materials, for the Marni stores worldwide.

    Surprising the brand has chosen to go with a different designer and design language other than Universal design studio, which I thought had done an amazing job giving the Stella stores a strong singular contemporary image.

    It’s unfortunate to see this new design language for Stella McCartney that says nothing about the brands beliefs in organic materials and sustainable production processes in fashion and beauty.

  • starving

    get those first three comments out of here. pathetic.

  • BH

    @ bored…

    “The floor is great but fresco ceiling is kitsch”

    Erm….. as the text says its an original painted fresco ceiling! What would you have done, cover it up with white painted plasterboard? The store is in Milan, as in Milan, ITALY – heard of it? They’re fond of a bit of history – nothing kitsch about it I’m afraid – simply contextual.

  • bored…

    @BH

    Yes, I know Milan quite well.

    If the fresco had to stay then I would have designed the room to compliment the ceiling. That would be contextually balanced insted of contextually juxtaposed which makes the ceiling, original or not, look cheap and kitch.

    I’m guessing that the guys at APA hated having to design around that ceiling (I would) but working around original features is one of the more frustrating aspects of interior architecture. Maybe you could give more insight into this…since your so defensive!

  • angry catalan

    @ BH: there’s nothing worse than making the original features of a city or building seem out of place.

    The flooring looks nice I guess, the rest is of no interest at all.

  • http://stylembe.wordpress.com/ Peter Combe

    Not really feeling the sculptural rails but the floor and the display cases are beautiful.

  • pedro

    … nice floor,but just that !