The Poor Man's Gold by Joost van Bleiswijk

| 6 comments

Milan 2010: Eindhoven designer Joost van Bleiswijk has designed a series of chests containing giant vessels, presented by the Zuiderzee Museum at the Ventura Lambrate district in Milan this week.

Called The Poor Man's Gold, the collection is based on voyages made by the Dutch East India Company.

Photographs are by Frank Tielemans.

See also: Zuiderzee Settings by Kiki van Eijk, also at Ventura Lambrate

See all our stories about Milan 2010 in our special category.

The following information is from the Zuiderzee Museum:


The Poor Man’s Gold

Joost van Bleiswijk based his series of four chests on the voyages of the Dutch East India Company. As a rule, these trade missions sailed from Enkhuizen, the home base of the Zuiderzee Museum. Joost van Bleiswijk gives his interpretation of this part of Dutch history. The chests refer to the battle of good and evil, prosperity and poverty, and to robbing or being robbed.

Each year the Dutch Zuiderzee Museum commissions prominent artists and designers to visualize their views of the collection, the Museum, and the history of the Zuiderzee. Through their contemporary interpretations, the story of the Zuiderzee, the battle between land and water, is retold.

In the past few years, commissions have been issued to Studio Job, Maarten Baas, Atelier Van Lieshout, Hugo Kaagman, Scholten & Baijings, Christien Meindertsma, Aldo Bakker and Zoro Feigl. Kiki van Eijk and Joost van Bleiswijk represent the promising new generation of Dutch interior design.


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| 6 comments

Posted on Wednesday, April 14th, 2010 at 6:12 pm by Catherine Warmann. See our copyright policy. Before commenting, please read our comments policy.

  • Joe

    Wow, I really like the design on the plates and the cabinet are a really cool idea too.

  • JeffK

    Let me be the first to say studio Job. Is it just me or is Dutch design trapped in a house of mirrors? (I know I know Studio Job is from Belgium but you know what I mean)

    I guess there must be a market for it becomes it keeps on coming

  • designgurunyc

    I’m sorry. More pretentious rubbish from a student of Eindhoven. I am so bored ….

  • curry

    Job Smeets is Dutch.
    There studio’s are in Antwerpen and Breda

  • kk

    they are all from design academy

  • auke

    He had an intermship at studio job and yes the are all from eindhoven.