Green Belt underwear by David Adjaye
for PACT

| 19 comments

Architect David Adjaye has designed a collection of sustainable underwear for online clothing retailer PACT.

The brand have partnered with Kenyan organisation Green Belt Movement to plant 20 trees for each pair sold.

See also: PACT underwear by Yves Behar.

Here's some more information from PACT:


PACT and Green Belt Movement Partner To Plant 10,000 Trees in Africa

PACT to donate all proceeds from Earth Week sales of new Green Belt print to achieve tree-planting goal

PACT, an online underwear brand that blends design and sustainability with support for powerful social and environmental causes, today announced that it has partnered with the Green Belt Movement of Kenya and architect David Adjaye to create the newest print in its line of premium organic cotton underwear for men and women. To honor Earth Week and the debut of the new Green Belt-inspired print, from April 16 – 25, PACT will donate 100 percent of the proceeds from sales of this collection toward the planting of 10,000 trees in Africa. To do it, PACT and Green Belt Movement will plant 20 trees for every pair of Green Belt underwear sold.

Activist and Nobel Peace Prize winner Dr. Wangari Maathai founded the Green Belt Movement in 1977 as a grassroots tree-planting program to empower women to address issues of deforestation, soil erosion and water scarcity. Since then, the organization has assisted African women in planting more than 40 million trees, creating powerful champions for sustainability, equitable economic development and peace.

Adjaye, one of Africa’s most celebrated architects and designers, designed the Green Belt print, a series of yellow-stemmed fig leaves that echo the shape of the African continent. The print, set against a jewel-toned green background, evokes the spirit of renewal and hope for the planet carried through Dr. Maathai’s work.

“We couldn’t conceive of a better way to honor our planet and our collaboration with Dr. Maathai and David Adjaye than to use all of the proceeds from the Earth Week sales of this beautiful new PACT print to plant 10,000 trees in Africa,” said Jason Kibbey, CEO and co-Founder of PACT. “Working toward this goal gets to the heart of our credo: Change Starts With Your Underwear.”

Adjaye is recognized internationally for his innovative use of materials, bespoke design and ability to sculpt and showcase light. His projects include collaborations with artists, exhibition design, temporary pavilions, private homes, major arts centers and public buildings in the US and UK, and now, underwear print design.

“Collaboration and interpretation are both processes that are rewarding for me as an artist,” said Adjaye. “Working with two people whom I greatly respect, Wangari Maathai and PACT collaborator Yves Behar, made this print design an exciting challenge. ”

Following Earth Week, PACT will continue to give back 10 percent of the sale price of each pair of Green Belt Movement underwear to support the organization’s mission. The print will be available on April 16 exclusively at www.wearPACT.com.

About PACT:

PACT is an online apparel company launched in 2009 by Jason Kibbey and Jeff Denby offering design-driven, sustainably manufactured, premium underwear connected to powerful social and environmental causes. PACT creates partnerships with nonprofits and donates 10 percent of each underwear purchase to support these organizations’ work. PACT underwear is made of responsibly grown and manufactured organic cotton, transported in zero-waste packaging and delivered with a minimized carbon footprint, demonstrating the company’s ongoing commitment to style, sustainability and social consciousness.


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| 19 comments

Posted on Friday, April 23rd, 2010 at 11:18 am by . See our copyright policy. Before commenting, please read our comments policy.

  • mk

    architecture and pants…

  • Will Hunter

    A little late for an April Fools, no?

  • modular

    Nice legs!!! I dig them!

    Regarding the underwear… who cares? Keep showing the models!

  • tanya telford – T

    really good project, will definitely buy some,

  • Piero S

    And I thought his building were pants..!!

  • poster

    it looks like a lost scenery…i can imagine sawyer and jack in those hahahaha

  • John

    I have no opinion whatsoever

  • http://www.dougosborn.com Omikey

    .
    How long do we have to wait for them break down…… hummm….humm, I’m waiting…..

  • Japr

    zzzzzzz………please, who cares? …..
    why posting every single intervention in the name of sustainability? it’s the only way for these people to get attention in design and architecture spaces like this.
    marketers: go home! leave this space for focused debate. dezeen, please free ourselves from this marketing hammering for things we don’t care about. besides that there’s so many people helping others without posting every single move…….come on!

  • nix

    nice models though

  • alex

    seems like Dezeen is willing to publish anything!

  • jj

    Amen Japr….Dezeen: eat my shorts!

  • Will Hunter

    Isn’t John slightly missing the point of the comments section with ‘I have no opinion whatsoever’?

  • http://www.flickr.com/photos/dariusz69 Dariusz

    so…we’re planting trees in africa..where there is either a desert or jungle. What we need in Africa is clean water and food for the people, rather than trees to satisfy our sustainable dreams and make us westerns feel good about ourselves.. I do agree with Japr – ok. I’ll market sustainable socks, tshirts, pens..who cares..
    The most sustainable thing you can do is just go nude. See you all at the London nude bike ride.

  • sue

    ahhhh so I’m NOT the only one who gardens in my underwear

  • di

    ? come on, it looks like another PR excercise. so what was that again… the pattern on the underwear does whaaat???? hahaha unbelievable…..

  • fish fingers

    architrunks.

  • jolly roger

    I have no opinion about Will Hunter’s opinion

  • bri

    Nice legs!!