AL-10 by Vuk Jakovljevic


AL-10 by Vuk Jakovljevic

Vienna designer Vuk Jakovljevic has designed this wooden chair with a wide winged back.

AL-10 by Vuk Jakovljevic

Called AL‐10, the piece wascreated while Jakovljevic was studying at the University of Applied Arts Vienna.

AL-10 by Vuk Jakovljevic

Here's some more information from Jakovljevic:


Making chair presents a complex and difficult assignment and thus I found it appropriate for a graduate work. It doesn’t only present a complex and difficult assignment in terms of human ergonomics, but also as a technological challenge and very important social aspect.

The starting point of my project is linked to mass production. Industrial design has the mass production as its primary goal, on behalf of the industry. This goal is to distribute as many goods as possible to as many people as possible. All this in favor of satisfying everyday needs and addressing the problems. Fordism, as a main social and theoretical movement, leads the industrial production to today and passes onto Post‐fordism, by my opinion beginning of the end.

Contemporary technology and new possibilities for production, high application of rapid prototyping and other computer navigated machines changes the relationship towards products, changes the way we design and use them.

My project is dealing and is based on the model of mass production and maximum usability. Such an idea conditions the process of design itself. Its empiric foundation seeks to bring the feeling of mass production closer to the user, thus making it comprehendible.

Formally, this chair needs to be as narrative as possible. In this form to accentuate and present to those who use it, at least subliminally, the whole process through which one product has to go through before being used. Clearly defined and separated elements that are finally assembled into a final product should also confirm the intention of narrative regarding the production. With the conventional material being used the goal was to bring it to its boundaries in certain details so that the attention could be paid to possibilities of such material. Mild disproportion is to draw attention and to create character of one such product. Nonetheless, the main idea was that this is an imperceptible chair with a character, a chair that will not only be looked at but will be used and one day replaced.

See also:


Valdemar by
Cartoon easychair by
More furniture

Posted on Thursday June 24th 2010 at 10:28 am by . Copyright policy | Comments policy

  • Andy

    Thats nice that is. I’m not so sure about all the jargon that comes with it.

  • Images speak better than words… Beautiful.

  • Jack

    An enormous amount of copy to describe 1 chair with a wider back than normal.
    It’s a nice chair. Chairs have been around for quite a while now, sticking a wider back on one and calling it a social narrative is really pushing the boundaries of what I can stomach.

  • may

    this is very funny
    i’m laughing so hard
    :) :) :)

    why man why???
    i really don’t accept that someone who study any kind of design didn’t see gam fratesi chair before and came to this shape without seeing it before.
    and that this is original design.

    i don’t’s hard to compliment this.

  • leander

    its nice but it looks like the cartoon chair on swedese

  • Is it just me or is this chair clearly ‘inspired’ on the Revolt Chair (1953) by Friso Kramer?

  • may

    revolt chair??
    hm it just might be…

    what ever…lower part is classic school chair…upper part-we already sad enough- so, I don’t think it’s funny any more