United Nude Shanghai by Rem D Koolhaas


United Nude Shanghai by Rem D Koolhaas

Architect Rem D Koolhaas has just opened this store in Shanghai for his United Nude range of shoes.

United Nude by Rem Koolhaas

As with Koolhaas' design for the brand's flagship store in Amsterdam (see our earlier story), shoes are displayed in LED back-lit boxes with colours constantly shifting across the surface.

United Nude by Rem Koolhaas

Footwear in the new store is transported at speed from a stockroom in the top of the building via a dumb-waiter to to the shop floor.

United Nude by Rem Koolhaas

Here's some more information from United Nude:


United Nude, a brand founded by architect Rem D Koolhaas and seventh generation shoemaker Galahad Clark open a flagship store at 817 Huaihai Road in Shanghai. Located in the French Concession across from the Alfred Dunhill Gallery and prestige brands Rolex and Piaget, Huaihai Road has become ‘THE’ place for international brand establishment in Shanghai.

United Nude by Rem Koolhaas

The Store Concept

From injection molded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, elegance and innovation. The characteristics of the brand’s products and DNA are evident in the design of the Shanghai flagship store designed by Creative Director and architect Rem D Koolhaas. The store is a “dark-shop” concept which means that the store is completely dark in all areas other than those where the products are showcased and literally highlighted.

United Nude by Rem Koolhaas

The in-store concept features The Wall of LightTM - a computer controlled LED wall displaying United Nude products as works of art encapsulated in geometric frames. Another important design feature is a small goods elevator that leads to a stock room above the main floor. The combination of these features creates for the customer a theatrical and entertaining shopping experience.

United Nude by Rem Koolhaas

At the store opening Rem D said: “In Amsterdam we introduced the flagship concept of the Wall of Light, in New York we featured a Lo Res Lamborghini Countach and here in Shanghai we created a shop as a robot, where shoes move around mechanically. Each shop space simply asks for, or perhaps even dictates its own customized solution.”

United Nude by Rem Koolhaas

Up next for United Nude is a photography exhibit in Shanghai this summer in tandem with the World Expo. In 2011 the brand is looking into opening flagship stores in London, Tokyo and Moscow.

United Nude Shanghai Flagship Store - 817 Huaihai Road, Shanghai, Chin

See also:


United Nude Shoes
by Rem D Koolhaas
United Nude Flagship store
by Rem D Koolhaas
Shoebox by
Sergio Mannino Studio

Posted on Friday June 25th 2010 at 2:39 pm by . Copyright policy | Comments policy

  • edward

    I liked the one in Amsterdam much better. This one is too slick and featureless.

  • Looks like The Museum of Shoe Contemplation.

  • James P

    I was at this store in Shanghai when I was there for the World Expo. I was unimpressed by the World Expo and actually really impressed by this store. It’s on the main road of the city and it really stands out. And great shoes too. Looking forward to whenever they come out with a men’s line..

  • Laar

    Just realise this Koolhaas is not that Koolhaas…

  • Esther

    I was in this store as i live in Shanghai and i hated it. I was trying on shoes and had a few sec every time the lighting was normal to check in the mirror.
    It was really annoying. For a nightclub sure, for a store no!
    Great shoes though!

  • sarah

    Hi Esther, I agree with you. This shop is too crazy and not normal. I like things when they are normal and not too crazy. I like things when they are not too special more similar to the things I already know. I don’t like things that are new + different and that i don’t know. I guess we are alike, you and me. Maybe we should hang out together and knit sweaters together with my grandma, or… maybe you should just wake up and realize it’s 2010 and that this shop is wicked and you are just not ready yet for this next level shit! This shop kicks ass: a space with experiment and to experience. Well done guys!