Outrace by Clemens Weisshaar & Reed Kram

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Outrace by KramWeisshaar

London Design Festival 2010: Clemens Weisshaar & Reed Kram have installed eight robotic arms to scrawl messages from the public across the air in Trafalgar Square, and Dezeen readers can use a special VIP code to get their messages prioritised. Update 31/07/11: see Dezeen's top ten stories about robots.

Outrace by Kram/Weisshaar

Commissioned by the London Design Festival, and supported and enabled by Audi AG, the installation called Outrace comprises eight robotic arms from Audi's production line that have been fitted with LEDs from race car headlights.

Outrace by Kram/Weisshaar

Participants can submit messages of up to 70 characters to the robots via the Outrace website. A movie of the message is automatically generated by cameras around the installation and uploaded to the website and Youtube (see ours below).

Outrace by Kram/Weisshaar

The first 500 Dezeen readers to submit messages and enter the VIP code kNEY6LGn will jump the queue to get their text written by the robots. Go to the website »

Outrace by Kram/Weisshaar

More information in our earlier story.

Outrace by Kram/Weisshaar

Photographs are by David Levene, courtesy Kram/Weisshaar AB

The information that follows is from Weisshaar and Kram:


OUTRACE: An Installation on Trafalgar Square by Kram/Weisshaar
Commissioned by the London Design Festival 2010
Supported and enabled by AUDI AG

The London Design Festival has commissioned Clemens Weisshaar and Reed Kram to design this year’s Trafalgar Square installation. From September 16 to 23, 2010 their project entitled OUTRACE, has allowed the general public to take control of eight industrial robots on loan from Audi’s production line.

Outrace by Kram/Weisshaar

Tens of thousands of visitors to the square, as well as a vast global web audience have already interacted with the installation via www.outrace.org. As a result, thousands of video messages have been recorded and shared around the world.

The light heads attached to each of the eight robot tentacles on the plinth are equipped with LED technology from the the Audi R15 race car (winner of this year’s 24h of LeMans). Once a message is sent to the system, the installation ingeniously transcribes it into the air. Each unique light trace is simultaneously recorded and uploaded to the web as a YouTube video through a system of high definition cameras positioned around the installation.


DezeenTV: Outrace by Kram/Weisshaar

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  • Henk

    It is somehow more impressive on video than in reality – actually a bit boring to see it live!