Catalyst Shelf by Jiyoung Seo

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Catalyst Shelf by Jiyoung Seo

Design student Jiyoung Seo has created a little shelf with a flap of silicon to keep books in place.

Catalyst Shelf by Jiyoung Seo

Called Catalyst Shelf, the product can also be used as a bookmark by slotting a book over the flap.

Catalyst Shelf by Jiyoung Seo

Jiyoung Seo is studying at HDK School of Design and Crafts in Gothenburg, Sweden.

Catalyst Shelf by Jiyoung Seo

Photographs are by Annie Song.

The following details are from the designer:


Catalyst Shelf

My shelves aim to invite the user to interact with its form. They utilize various “play signals” that engage the user to touch, feels, and react to the object. The shelf has the potential to stand alone, but the introduction of user participation can contribute to a full realization of its features. It is possible to redefind by the user experience.

Catalyst Shelf by Jiyoung Seo

This is a shelf with an unexpected tactile sensation when touched. Made mostly of silicon, the Catalyst shelf has a thinner layer on the upper part that holds things like books, papers, pens, whatever you want. And can also be used as a bookmark. A bookmark of your favorite page can make this shelf more special for you.


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  • http://dedezain.blogspot.com deDezain

    hm… i don't think it's practical, but the idea of bookmark interest me.

  • Tom

    The fact that it looks like a book from profile is great, not sure about material or finish though.

  • Matthias

    created a problem
    + resolved a problem
    = pure design! :)