Little Joe Woman at The Beach House
by MAKE Creative


Little Joe Woman by MAKE Creative

Plywood shingles create fish scales on the walls of a clothes store at Bondi Beach, Sydney, while spherical lights hang from the ceiling inside fishermen’s nets.

Little Joe Woman by MAKE Creative

Australian architects MAKE Creative designed the shop interior for retailer Little Joe, in line with the branding style developed by ex-model Gail Elliott.

Little Joe Woman by MAKE Creative

Shingle-covered walls are a feature of every Little Joe Woman store.

Little Joe Woman by MAKE Creative

The fishing nets are in fact made from cords of black satin.

Little Joe Woman by MAKE Creative

Walls inside the changing rooms are lined with a montage of photographs.

Little Joe Woman by MAKE Creative

Austrian architects Superblock have also designed a building featuring scale-like cladding - see our earlier story here.

Little Joe Woman by MAKE Creative

Photography is by Luc Remond.

Here's some more text from MAKE Creative:

The latest Little Joe Woman store is located in the Beach House, a new arcade development that links the beachfront of iconic Bondi beach with the eclectic retail precint behind.

The Little Joe Woman brand, designed by ex-model Gail Elliott, has its origins in the Hamptons, origins that are reflected in the screen clad in shingles, an element that is repeated and reinterpreted in every Little Joe Woman store.

In the Bondi store, the store is housed in an exposed concrete shell, with a curved screen of raw plywood shingles wrapping around the space. The clothes display units act as a counterpoint to the unfinished quality of the space, with their sleek white powdercoat finish.

A contemporary reworking of glass fishermans' floats forms an intriguing lighting installation over the main sales counter, adding to the urban beachside aesthetic. Created in-house by MAKE, a series of opaque glass spheres are knotted together with black satin cords.

The changerooms are lined with a signature collaged wallpaper created by MAKE especially for the Little Joe Woman stores. The wallpaper is built up from a series of layered sheets reproducing elements from Gail Elliott's eclectic inspiration boards.

  • edward

    Too heavy on the beige for me tho' the garments are earth tone but maybe if the shingles were weathered gray that might add a bit of contrast and fit in with the Hampton (at least historically) image.

  • Jelena

    Decoration at its worst.

  • Elin

    Could these have inspired MAKE?

  • Andy

    Scary – a total rip off of TAF's lamp Fisherman for Zero. (As Elin posts). In the world of today there are no excuses for not getting hold of stuff even though you can't buy it around the corner… SHAME ON YOU!