The Blocks by Studio Toogood

| 7 comments

The Blocks by Studio Toogood

London designers Studio Toogood have created a temporary wine bar in Sydney where guests are invited to select their vintage by smelling scented totem poles.

The Blocks by Studio Toogood

Trained wine stewards guide the visitors around each of the five wooden poles, as well as past a series of glass display cabinets where objects and imagery represent a palette of different flavours.

The Blocks by Studio Toogood

Next, each guest is led to a table where a group of spherical lamps representing grapes are bunched overhead behind wire netting.

The Blocks by Studio Toogood

A collection of hand-cast aluminium chairs from Faye Toogood’s Spade range provides seating.

The Blocks by Studio Toogood

The bar is positioned at the centre of the room, surrounded by sausage-like sofas.

The Blocks by Studio Toogood

After five weeks, the bar will relocate to a second venue in Melbourne.

The Blocks by Studio Toogood

Read more about the Spade chair in our earlier story, or see more projects by Studio Toogood here.

The Blocks by Studio Toogood

Photography is by Paul Barbera.

Here's some more information from  Studio Toogood:


THE BLOCKS

One of the worldʼs most sought-after wine brands, Penfolds, is collaborating with renowned London-based designers Studio Toogood to create an ambitious multi- sensory environment dedicated to wine.

The Blocks by Studio Toogood

Designed to demystify the process of vinification, THE BLOCKS encourages visitors to discover and awaken their palate using sight, touch, smell and taste.

The Blocks by Studio Toogood

Studio Toogoodʼs first installation outside Europe will initially be unveiled in Australia on the 16th March in Sydneyʼs last remaining undeveloped, historic wharf building: Pier 2/3.

The Blocks by Studio Toogood

This three week event will then travel to Melbourne in late July.

The Blocks by Studio Toogood

Upon entering THE BLOCKS, visitors will be greeted by trained sommeliers – ʻThe Nosesʼ – who will take guests on a journey through five imperious wooden totems.

The Blocks by Studio Toogood

Inspired in form by the five groups of grapes available for tasting – and impregnated with different bespoke scents produced in conjunction with a perfumer for the event – the totems have been designed to guide guests to select the appropriate wines to suit their personal palate.

The Blocks by Studio Toogood

Not content with stimulating the nose, Studio Toogood asks guests to drink with their eyes by revealing glass cabinets filled with highly visual, poetic interpretations of the terminology normally associated with describing wine by five emerging Australian artists and designers.

The Blocks by Studio Toogood

Once inside the installation, guests will be able to indulge in Penfolds Bin and Luxury wines, complemented by locally foraged and seasonal tastes designed by Executive Chef Jock Zonfrillo (Magill Estate).

The Blocks by Studio Toogood

To complete this gastronomic experience, guests will be seated under canopies of illuminated glass grapes on Faye Toogoodʼs iconic ʻSpadeʼ chairs.

The Blocks by Studio Toogood

Hand-cast from raw aluminium specifically for the event, the ʻSpade Chair / Naked Aluminiumʼ is cold to the touch, reminding guests of their cellar-like experience.

  • http://dailygrail.com/ Red Pill Junkie

    The spherical lamps over the tasting tables are awesome.

    Alas, it would take me several bottles of wine to get over the discomfort of sitting in one of those chairs.

    Yes, they are very sculptural and it would look great in an art gallery when you don't want people to hang around too long, but it's clearly not a suitable seating solution.

  • Kieran

    Far too pretentious for Melbourne. It fits the Sydney scene perfectly.

    • sue

      like theres any difference on the grand scheme of things

  • http://playofbrilliants.carbonmade.com AliBob

    Looks so atmospheric, a real mastery of the space, I have rarely seen neon looking more tasteful.! Beautiful wooden sculptures too, sad I can't smell them from 16000km away.

  • FruFru

    Louise Bourgeois called and she wants her totems back.

  • TuttiFrutti

    Brancusi also called. He' d like his column back.

  • aoife

    It all looks amazing – especially love the wooden totems . Let me know if I’m mistaken, but I don’t believe brancussi scented his …