Seven-screen pavilion by OMA for Kanye West


Seven screen pavilion by OMA for Kanye West

Kanye West's first short film was shown on seven cinema screens surrounding the audience inside a pyramid designed by architects OMA at the Cannes Film Festival in France yesterday.

Seven screen pavilion by OMA for Kanye West

Called Cruel Summer, the film was shot in Qatar on a seven-camera rig specifically to be shown on this configuration of screens.

Seven screen pavilion by OMA for Kanye West

The temporary pavilion is elevated off the ground to reveal the backdrop of Cannes and the Mediterranean at the base of the pyramid while the audience sit on steps, immersed in the screens.

Seven screen pavilion by OMA for Kanye West

There's another screening today and the festival continues until 27 May.

Seven screen pavilion by OMA for Kanye West

We've featured a lot of work by OMA recently, including the stage set for an ancient outdoor theatre in Sicily and plans to convert a former theatre in Upstate New York into a performance institute.

Seven screen pavilion by OMA for Kanye West

We also filmed Rem Koolhaas giving an introduction to the Garage Center for Contemporary Culture in Moscow and reported on the completion of the China Central Television Headquarters in Beijing.

Seven screen pavilion by OMA for Kanye West

See all our stories about OMA »

Seven screen pavilion by OMA for Kanye West

Photographs are by Philippe Ruault, images courtesy of OMA.

Seven screen pavilion by OMA for Kanye West

Here are some ore details from OMA:

Seven-screen pavilion by OMA with 2x4 for Kanye West, unveiled at Cannes Film Festival

An OMA-designed temporary pavilion at the Cannes Film Festival was inaugurated today with a screening of Kanye West's debut short film Cruel Summer. The pavilion, with a design led by Shohei Shigematsu in collaboration with Michael Rock at 2x4, is a raised pyramid containing a seven-screen cinema invented by West's creative team, Donda.

Seven screen pavilion by OMA for Kanye West

The pavilion is designed to immerse the audience in a space defined by seven screens of cinematic proportions (17’ x 17’, 17’x30’’). Shot with a custom seven-camera rig in Qatar, Cruel Summer was envisioned for this space as a constellation of projections that wrap around the audience through the configuration of the screens.

Seven screen pavilion by OMA for Kanye West

Located along Palm Beach, the pyramid’s canopy is hemmed to open up a panoramic backdrop of Cannes and the Mediterranean while creating an effect of levitation above the red carpet. Filmgoers ascend into the pyramid along a continuous red carpet that widens into the 200 seat auditorium. OMA worked with Cannes-based production team Ar’Scene to design an optimized triangular steel frame to accommodate the pavilion’s unique technical requirements.

Seven screen pavilion by OMA for Kanye West

“The pyramid subtly distinguishes itself from the context of white event sheds in Cannes while achieving a structure able to suspend the complex screen, sound and projection installations,” partner-in-charge Shohei Shigematsu commented. “We are excited to be involved in developing this prototype for a new cinematic experience, together with other creative entities."

Seven screen pavilion by OMA for Kanye West

The project was designed out of OMA’s New York office with project architect Oana Stanescu in collaboration with Donda and 2x4, Inc. The pavilion will be open for two days of public screenings on May 24 and 25.

  • T.,T

    Nice tomb

  • dns

    Of course Pyramid,…what else. Shame on OMA

  • mksh

    OMA seems to be having fun again lately

  • JoshuaV

    This is pretty pathetic for both OMA and the world of projection mapping. OMA can, and obvious has, done much better and I'm really not impressed. And if you want to see mind blowing projection mapping, check out Amon Tobin's stage for his ISAM tour. That blows this out of the water.

    • viv

      wow, just checked out the amon tobin stage. amazing!

  • Cruel Summer, a name with many meanings! (not bad for a sept-screen theatre)

  • Chris

    It's annoying that far more talented people have to make do with limited resources while this talentless **** can build a pyramid to house his latest side project.

  • mik

    I don't think the point is in doing a pyramid or not.
    I don't think there's any irony in that anymore.
    the work of OMA will not always be evident but It shows almost always a lot of good work and research.

    And in general the short movie is a sympathethic "wake up and smell the cofee" thing

  • Lisa

    I thought Kanye West’s first short film was “Runaway” , the half hour concept film he created to go with his album “My Beautiful Dark Twisted Fantasy.” That film was a brilliant work of art! So many meanings and symbols, metaphors, double entendrés and subliminal messages. A visual masterpiece to complement a brilliant concept album!

  • efs

    Once again a Celebrity dilettante drowns out the voices who actually have something to say. It's not good to see brilliant OMA involved either, this being their first work that could have been done by any journeyman firm.
    Why are the like of Brad & Kanye diggin' on architecture anyway? I don't get it. Design is problem solving, architecture is circulation, I hope they move on to exploring another profession, maybe law or civil engineering?

  • james orf

    x factor on acid – do we need another reality show?

  • Oooh! Alex Jones is gonna have a field day with this :3

  • Hollis

    Wow. Some of you need to lighten up. I got to see this in person and it's really cool. In fact "awesome" is a better word. They had free screenings on the hour for 3 days in Cannes. Anyone could go and everyone got in who tried. I'm sure Dreamworks would offer that up!!

  • Paul

    Yea OMA are so awesome they even found out a way to make water pour into a building through the roof…so cutting edge