Dezeen promotion: ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼Designjunction has announced the exhibitor line-up for its next show in a former postal sorting office in central London during the London Design Festival this September.
Further collaborations will be announced over the coming weeks.
The show will take place from 19 to 23 September at The Sorting Office, 21-23 New Oxford Street WC1A 1AP.
More details on the Designjunction website.
Here's some more information from ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼Designjunction:
￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼designjunction announces exhibitor line-up: an international showcase of world renowned designers and brands
Open daily 10am-7pm | Free to attend
designjunction is set to be the premier destination at this year’s London Design Festival with a powerful line-up of world renowned brands and creative enterprises housed in London’s largest non-purpose built event space. This year designjunction welcomes the Tramshed into the event to create an even more spectacular showcase for design and culture.
Set within the impressive surrounds of a 1960s Sorting Office, the venue offers a spectacular industrial backdrop to showcase the best in global design. Moving away from the traditional trade show environment, the Sorting Office will strike the perfect balance between creative and commercial, offering visitors a vibrant yet relaxed atmosphere in which to engage and connect with design.
￼Three floors, across an impressive 120,000 sq ft. space, will be devoted to leading international brands, smaller cutting-edge labels, pop-up shops, large-scale installations, temporary restaurants, bars and cafes, working flash factories, live entertainment, a leading seminar programme and much more.
Top international brands take centre stage
designjunction will feature more than 100 world-class international brands. New product launches, new furniture and lighting brands plus creative installations will be presented at this spectacular central London venue.
Live Flash Factories
designjunction will transform part of the Sorting Office’s ground floor into a series of interactive Flash Factories, where the processes of industrial production will be brought to life, courtesy of some of the world’s leading design manufacturers.
A key highlight will be furniture pioneers Thonet demonstrating their mobile wood-bending machine, used to craft the classic 214 chair. Every hour, on the hour, visitors will be able to witness this pioneering manufacturing technique, dating back to the 1850s, as two highly skilled Thonet craftsmen demonstrate how the backrest of this iconic cafe chair is perfected. No other chair has ever been reproduced as many times as the 214 (over 60 million and counting) which makes this manufacturing master-class all the more special. Other leading brands will reveal their unique production skills.
The Tramshed - one of the most exciting events at the London Design Festival in 2010 and 2011, returns this year to a new location within designjunction. The Tramshed will present a diverse and carefully curated selection of work from vibrant companies, both established and emerging. This will include work from design-led brands working in collaboration with De La Espada including Autoban, Matthew Hilton, Leif.designpark , Studioilse, Charlene Mullen, Benjamin Hubert, Soren Rose Studio.
Midcentury Modern - experts in curating vintage design classics and modern collectables will transport a smaller version of their celebrated show to designjunction, presenting 20 top mid-century dealers alongside young designers and up-cyclers on the ground floor. Enjoy a wealth of design classics from Wegner, Eames, Jacobsen, Nelson as well as contemporary homeware from the best in British, all available to buy directly from the show on the day.
designjunction will host a full programme of seminars and talks, designed to challenge, provoke and engage with 21st Century design. Art and design collective The Decorators will transform an area of the show into a hand-built cinema structure to host talks and film screenings. The project entitled ‘Architecture to watch films by’ will look at the relationship between film and architecture, its design will be influenced by the film content screened on the inside walls. The cinema will be presented as a cinematic building, creating a moment of transition into the world of film. All seminars and screenings are free to attend.
Meanwhile, PechaKucha night - the fast paced presentation format - will feature a stellar line-up of international speakers on Friday 21 September. designjunction will be the London Design Festival’s late night destination of choice with live DJs and an irrepressible party atmosphere for one night only.
Experience the very best in British gastronomy and design as multi award-winning Canteen restaurant and Transport for London (TfL) combine to create a unique dining experience, open to the public for lunches. Canteen, which has a number of permanent sites across London, draws heavily on TfL's utilitarian chic for its interiors and is a natural fit for this site-specific concept. The interior space will be designed by designjunction’s creative director Michael Sodeau with furniture produced by British manufacturers Modus. The project will reference London Transport's old canteens, which in their heyday served 100,000 meals every day.
Gelupo, best known for its refined gelato, will reveal their award-winning tastes with a temporary pop-up ice cream parlour, serving a unique recipe exclusively produced for the event. Gelupo will also be operating a bar and cafÑ at the show, bringing their expert blend of gelato to designjunction.
Artek will present their 2nd Cycle concept where vintage Artek stools are given a new lease of life. The stools will form part of Artek’s cafÑ where diners can actually buy the furniture they sit on. The 2nd collection is made up of old Aalto chairs found in flea markets and schools. The idea was born out of Artek wanting to raise the issue of conscious consuming, praise authentic design and honour the importance of originality. To date, an impressive 8 million stools have been sold world-wide
designjunction will have a dedicated retail area for high-end pop-up shops selling everything from fashion to fine jewellery, watches to ceramics, books to lighting and much, much more. designjunction will be an exciting retail destination for customers looking for an eclectic mix of design products. The pop-up stores will include: Native Union, Dezeen Watch Store, Anything Stationery, and FAO.
designjunction embodies what design is all about: creativity and the living environment. It will also be the ideal place to work, do business and relax during the London Design Festival.
As the largest destination for design, culture and entertainment, it is simply not to be missed so make a note in your diaries now.
Visit www.thedesignjunction.co.uk for further information or updates please follow us on twitter: www.twitter.com_designjunction
designjunction is run by Spencer Projects, Modus Furniture and art directed by Michael Sodeau Partnerships. designjunction launched in April 2011 during the Milan Furniture Fair, where it attracted more than 20,000 visitors through the door. The event transferred to the UK for the London Design Festival in September 2011 with a stellar line up of global brands. This year, The Tramshed will be a key feature at the show.
The showcase, which last year attracted 6,500 visitors, will be an even more vibrant design destination bringing together a carefully curated selection of leading global brands and smaller cutting-edge enterprises.
About the venue
The Sorting Office, a former 1960s building on New Oxford Street, usually plays host to high- profile fashion shows, art exhibitions, and music events, but will now provide the perfect backdrop for a spectacular design event.
With an impressive 120,000 sq. ft. of space over four floors, it’s the largest non-purpose built event space participating in the Festival and is easily accessible from all parts of the city.
About the Tramshed
Initiated by De La Espada’s founding director Luis de Oliveira, the Tramshed was a key destination during the London Design Festivals in 2010 and 2011, delivering a contemporary authenticity to the UK design scene. Featuring leading international brands alongside smaller independent enterprises, The Tramshed is a carefully curated lifestyle event and departure from traditional trade shows.
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