Porsche Pavilion


German architects HENN have created a streamlined pavilion with a curled-over steel roof for car brand Porsche at the Autostadt theme park in Wolfsburg (+ slideshow).

Porsche Pavillon by HENN

The structure is located in the south-eastern corner of the park, which is dedicated to the exhibition of cars and is located beside the Volkswagen factory in the north of the city.

Porsche Pavillon by HENN

The curved roof of the pavilion shelters two doorways and cantilevers out towards a pool of water that winds around the park.

Porsche Pavillon by HENN

Inside the pavilion, a ramp linking the upper and lower doors spirals round an exhibition hall where some of Porsche's cars are on show beside 25 silver miniatures.

Porsche Pavillon by HENN

A Porsche museum was also completed a few years ago in Stuttgart-Zuffenhausen - see it here - and read more about a permanent exhibition on sustainability designed by J. Mayer H. for the Autostadt park here.

Porsche Pavillon by HENN

See all our stories about Porsche »

Porsche Pavillon by HENN

Photography is by HG Esch.

Here's some text from HENN:

Porsche Pavilion at the Autostadt in Wolfsburg

Architecture, landscape design and exhibition concept

A few weeks ago the Dr .Ing. h. c. F. Porsche AG celebrated the opening of their Porsche Pavilion at the Autostadt in Wolfsburg in the presence of 200 guests of honor.

Porsche Pavillon by HENN

For the first time since its opening in 2000, the theme park receives another building structure in the form of the new Porsche Pavilion, which expresses the importance of Porsche within the Volkswagen Group family.

Porsche Pavillon by HENN

‘The building is unique and its construction is extraordinary. This pavilion also has a symbolic and historical dimension, as it hints at the common roots through which Porsche and Volkswagen have been connected from the very beginning and will continue to be connected also in future’, says Matthias Müller, CEO of Porsche AG. ‘As a worldwide leading automobile destination and communication platform for Volkswagen, we provide insights into our brands, values and philosophy for our guests. With the Porsche Pavilion we start a new chapter in the history of the Autostadt’, adds Otto F. Wachs, Director of the Autostadt.

Porsche Pavillon by HENN

The organically shaped building is sitting – in mirrored location to the Volkswagen Pavilion- at the central axis of the theme park and offers 400 m2 of space for exhibitions and presentations. Its characteristic silhouette will become a distinctive icon amid the lagoon landscape of the Autostadt.

Porsche Pavillon by HENN

Curving lines and exciting bends make the Pavilion a dynamic yet reduced sculpture with its characteristics derived from the Porsche brand image. As designed by HENN, the structure captures the dynamic flow of driving with a seamless building skin. Its lines pick up speed and slow down just to plunge forward in large curves with ever-changing radii.

Porsche Pavillon by HENN

A matte-finished stainless steel cladding forms the flush envelope of this vibrant structure, creating the impression of a homogeneous unity, whilst creating a continuously changing appearance depending on light and weather conditions. At the entrance the pavilion cantilevers 25m over the lagoon’s water surface in front.

Porsche Pavillon by HENN

Below the cantilever of the large asymmetrical roof, a sheltered external space opens up. This space is visually connected to the surrounding landscape, but forms its own acoustic enclosure, providing seating for a few hundred guests.

Porsche Pavillon by HENN

Architecture and landscape, interior and exterior as well as roof and facade are brought together by HENN in their architectural concept of a coherent, flowing continuum. The external area around the pavilion was designed by landscape architects WES and integrated into the overall concept of the theme park.

Porsche Pavillon by HENN

This is how the new piazzetta creates a connection between the Porsche Pavilion and the adjacent Volkswagen Commercial Vehicles Pavilion by means of water features and trees. By walking around the sculptural Porsche Pavilion, further highlights of the Autostadt can be discovered.

Porsche Pavillon by HENN

Similar to the monocoque construction technology used for lightweight structures in the automotive and aerospace industries, the building envelope forms a spatial enclosure whilst at the same time acting as load-bearing structure. A total of 620 sheets of stainless steel cladding with welded ribs were prefabricated in a ship-yard in Stralsund and assembled on site.

Porsche Pavillon by HENN

Inside the pavilion a concentrated space opens up, allowing visitors to experience the sports car brand Porsche and its history, yet, casting aside the conventional limits and restraints to perception. The elliptically curved ramp embraces the dynamic principle of the architecture and leads the visitor to the lower exhibition stage areas. The exhibition and staging concept created by hg merz architekten museumsgestalter and jangled nerves combines evolution, engineering and the fascination of Porsche into an impressive image of future-oriented tradition. The Original Porsche – a 356 No.1 built in 1948 – is the starting point for a swarm of 25 silver coloured vehicle models at the scale of 1:3, on show in the main exhibition area.

Porsche Pavillon by HENN

Tradition and innovation, performance and day-to-day-practicality, design and functionality, exclusiveness and social acceptance: These four antagonistic terms characterise Porsche’s values and philosophy. They are also picked up as themes in short films. A film about the company history, sound stories about selected Porsche models as well as tablet PCs with further information about the exhibited vehicles make this visit’s experience perfect.

Porsche Pavillon by HENN

Site plan - click above for larger image

CLIENT: Dr. Ing. h.c. F. Porsche AG / Autostadt GmbH

Principal: Prof. Dr. Gunter Henn
Programming: Andreas Fuchs, Martin Rath
Design: Martin Henn, Klaus Ransmayr Paul Langley
Planning: Georg Pichler, Hans Funk, Florian Goscheff, Katrin Lind, Birgit Schönbrodt, Yves Six, Wolfram Schneider, Sebastian Schuttwolf, Maximilian Thumfart
Quantity Surveying: Paul Lawrence, Lars Becker, Wolfgang Malisius
Construction Management: Wolfgang Wrba, Siegfried Kruse, Hendrik Noack, Karl Rosebrock

Porsche Pavillon by HENN

Lower floor exhibition level - click above for larger image

STRUCTURAL ENGINEERS: Schlaich Bergermann und Partner, Prof. Dr. Mike Schlaich, Achim Bleicher, Thomas Schoknecht, Sebastian Linden


LIGHTING: Kardorff Ingenieure Lichtplanung GmbH


Porsche Pavillon by HENN

Upper floor entrance level - click above for larger image

LANDSCAPE DESIGN: WES Landschaftsarchitekten, Prof. Hinnerk Wehberg, Michael Kaschke, Maxie Strauch
Coordination/Costing: Claus Rödding
Project Team: Thomas Bohr, Frank Fischer, Rainer König, Axel Koch, Yushu Liu, Walter Maas, Barbara Tieke
Tendering, construction management: Klaus Werner Rose, Frank Bolle, Werner Hüsing, Thorsten Heitmann, Robert Holldorf

Porsche Pavillon by HENN

Click above for larger image

STAGE DESIGN AND MEDIA: hg merz architekten museumsgestalter and jangled nerves
Principals: Prof. HG Merz, Ingo Zirngibl
Project management: Markus Betz, Jochen Zink
Team: Johannes Brommer, Alexander Franzem, Heiko Geiger, Stefanie Heinecke, Bjørn Kantereit, Fabiola Maldonado, Marcel Michalski, Marc Schleiss, Jörg Stierle, Christian Stindl, Sylvia Stoll, Patrick Wais
Acoustic space design: Klangerfinder

Porsche Pavillon by HENN

Click above for larger image

DESIGN PERIOD: March 2011 to February 2012
CONSTRUCTION PERIOD: August 2011 to May 2012
Gross floor area: 1,400 m2
Net floor area: 1,045 m2
Roofed, paved outdoor area: 290 m2
Exhibition area: 400 m2
Monocoque: 2,550 m2
Weight: 425 t
Material: Stainless steel plate 10-30 mm
Envelope Contractor: Centraalstaal B.V., Groningen

  • Aha

    The hanging shape perfectly fits the look of the dysfunctional male sex organ most Porsche owners are assumed to be having.

  • Henk

    Finally some architects that understand curves!

  • This is almost exactly how I imagined the future would look when I was little back in the 1980's. Blue skies, the humanising of natural elements, perfectly manicured lawns, plants and water. All perfect and pristine.

    I can certainly see the influence of the shape of an open Volkswagen Type 1 bonnet on the second and seventeenth photos in the slideshow, which is perhaps apt and certainly symbolic of the historical ties and "common roots" of the two companies.

    Architecturally, it looks like a fascinating place, it has that forward looking futurism feel of an EXPO or an EPCOT site.

  • christian

    It´s very much like Niemeyer`s project http://design-related.tumblr.com/post/26831506403

  • Very majestic in its simplicity. I think it would have been cool to explore the possibility of a waterfall coming from the top of the curve. Maybe that would have enhanced the sense of aerodynamics and speed — but, like I said, it looks quite pleasing as it is.

  • How nice. A life-size version of the Apple Magic Mouse.

  • Sam

    The world's most expensive 3-car garage.

  • It reminds me of the Aquatic Centre diving boards – I want to do a running jump off the top.

  • mash

    Beautiful! Very nice work Mr. Ransmayr.

  • Pedro

    Apple mouse.

  • Filipe

    Surf's up!

  • I must say this is wonderful and amazing architecture. This Porsche Pavilion was made to state the importance of Porsche in Volkswagen family. The building structure is very different and looks marvellous. The construction depicts the values and philosophies of Porsche.