Thorsten van Elten at
Clerkenwell Design Week

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In the first of three interviews Dezeen filmed at pop-up shops during Clerkenwell Design Week this year, Theo founder and Pigeon Light (above) producer Thorsten van Elten explains how the internet is changing the way design is sold (+ movie).

Pigeon Light by Ed Carpenter

Filmed at the Theo pop-up shop in the Farmiloe Building, van Elten discusses the future of the high street design shop compared to online and pop-up retail, and how he used Ed Carpenter's Pigeon Light (above) to start his design retail business.

See all our stories from Clerkenwell Design Week 2012 »