In the first of three interviews Dezeen filmed at pop-up shops during Clerkenwell Design Week this year, Theo founder and Pigeon Light (above) producer Thorsten van Elten explains how the internet is changing the way design is sold (+ movie).
Filmed at the Theo pop-up shop in the Farmiloe Building, van Elten discusses the future of the high street design shop compared to online and pop-up retail, and how he used Ed Carpenter's Pigeon Light (above) to start his design retail business.