HITGallery Hong Kong
by Fabio Novembre

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Two giant blue busts face each other across this Hong Kong boutique by Italian designer Fabio Novembre (+ slideshow).

HITGallery Hong Kong by Fabio Novembre

Novembre designed the interior of the HIT Gallery concept store, a branch of Italian retail group Ittiere, as a contemporary interpretation of a piazza. "The HITGallery stores we plan to open around the globe will capture the essence and spirit of Italy in wonderful new ways," he explains.

HITGallery Hong Kong by Fabio Novembre

The busts are shaped from perpendicular planes of wood slotted together to create shelves on which accessories are displayed.

HITGallery Hong Kong by Fabio Novembre

The walls are painted with the same light blue as the figures and a monochrome zig-zag pattern covers the floor.

HITGallery Hong Kong by Fabio Novembre

"The colour defining the walls – a neutral shade bordering between green and sky or cerulean blue – defies classification, so becoming the ideal backdrop for all the brands sold in the store," says Novembre.

HITGallery Hong Kong by Fabio Novembre

The design was inspired by the surrealist paintings of Greek-born Italian artist Giorgio De Chirico, which often feature faceless figures and arched colonnades.

HITGallery Hong Kong by Fabio Novembre

Arched niches line three walls of the store, each containing garments hung from rails or shoes and bags on glass shelves. A curved wall punctured by more arches separates the cash desk from the rest of the shop.

HITGallery Hong Kong by Fabio Novembre

Walls near to the shop window are angled to accommodate a column on one side and distort the perspective created by the entirely symmetrical layout.

HITGallery Hong Kong by Fabio Novembre

The store is located in the Times Square shopping centre on Hong Kong island. Photography is by Dennis Lo.

HITGallery Hong Kong by Fabio Novembre

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  • Jec

    Jaime Hayon’s seal of approval.

  • Damian

    Reminds me of the Fächermann shelf designed by Ueli and Susi Berger.