The Exhibition Hall
by OMA


OMA has revealed designs for a department store in Kuwait City that draws inspiration from the galleries of a traditional Arab market.

The Exhibition Hall by OMA

The Exhibition Hall project, led by OMA partners Rem Koolhaas and Iyad Alsaka, proposes a three-storey shopping centre inside the existing 360° Mall and will include a public events space as well as shops.

The Exhibition Hall by OMA

Retail galleries will be laid out in long passages like a historic souk and will be divided using partitions with circular cut-outs.

The Exhibition Hall by OMA

Each floor will be naturally lit and the entire store will feature a translucent facade.

The Exhibition Hall by OMA

Construction is set to begin in 2014, with completion scheduled for later the same year.

The Exhibition Hall by OMA

Foster + Partners worked on a similar concept for The Souk shopping centre in Abu Dhabi, which combines high-end boutiques with independent local food and craft markets.

The Exhibition Hall by OMA

OMA also previously developed a masterplan for a new mixed-use quarter in Kuwait City. Other projects in the Middle East were outlined by Iyad Alsaka in an interview we filmed at the studio's exhibition at the Barbican in London. See more recent projects by OMA, including plans for a new skyscraper in Shenzhen.

See more architecture in Kuwait »

Photography is by Frans Parthesius.

Here's the full statement from OMA:

The Exhibition Hall, a new retail concept in Kuwait, by OMA

OMA is designing a new department store concept in Kuwait City. The Exhibition Hall, in the popular 360° Mall, will showcase the creativity of the region alongside international fashion brands through a flexible curated retail space, featuring cultural programs, exhibitions and installations. The project is led by OMA partners Iyad Alsaka and Rem Koolhaas, in partnership with Tamdeen Real Estate Co.

The Exhibition Hall by OMA

Above: floor plans - click above for larger image

The Exhibition Hall, as both department store and public event space, aims to re-establish the historic Kuwaiti connection between culture and commerce to form a contemporary public forum for the city. Comprising 9,400m2 over three floors, the Exhibition Hall will be suffused with natural light during the day, and present a glowing aspect to the street at night through a new translucent façade.

A series of galleries – reminiscent of the long passages of the Souk – will introduce a space which brands can develop as they wish. Multifunctional partition walls with circular cut outs will accommodate transversal access and offer exciting shifting views. Within this polymorphous environment customers will discover curated galleries devoted to cultural events.

The Exhibition Hall by OMA

Above: concept section

The Exhibition Hall continues OMA longstanding interest in inventing new possibilities for retail spaces, which includes the Prada Epicentres in New York and Los Angeles, department store boutique designs for Viktor & Rolf and Coach, and an exhibition on the history of Galeries Lafayette in Paris.

The project is developed with Kuwait’s 360° Mall management, Majed Al-Sabah and Giacomo Santucci, and overseen by OMA project architect Alessandro De Santis. Construction is scheduled for the beginning of 2014 and will be completed within the same year.

  • Marcel

    Surprise! It is a box this time ;’)

  • Davvid

    It’s interesting to watch OMA get back into the Prada Store/shopping groove again.

  • MIK

    Such arrogance. If I present my projects like this I will DIE. OMA is a fraud. When can people see this?

    • fraperic

      Enjoying your window schedules on your suburban house extension?

      • twat

        Enjoying having graduated from the faculty of hipster-brainless-smugness?

  • MIK

    Let’s change this. They are getting everything and we get some stupid, sh*t commissions. Do we really care about big companies? Are we stupid?

  • MIK

    There are so many offices doing brilliant architecture. And then comes Henning Larsen, or whatever, and wins it all. This is not what I want.

    • duke

      Name me couple brilliant offices please.

  • dUMB

    It looks so environmentally appropriate for a country where the average daytime temperatures are hot enough to cause third degree burns!

  • ostanciu

    Another disappointing, poor materialization of a rather good concept. Plus boxes.

  • ToomanyyearsatOMA

    Asking when OMA will be recognized as a fraud is like asking when Lindsay Lohan will stop getting arrested for traffic violations. A vulgar world chooses vulgar heroes.

  • gladio

    It’s so fun to read some of your comments guys. Your portfolios must be stunning, because in your opinion 95% of projects here on Dezeen are inappropriate, stupid, horrible, etc!

    • Thrilla

      Gladio, I was thinking the same.

  • Haha, I am sure Rem is having sleepless nights about our opinion fellas.

  • El Jiji

    Let us remember that for Rem it is a conscious decision to create a more sombre architecture, and it is somewhat clear that now he turns more to the Mies side of architecture: actually creating “platforms” rather than “forms”. Maybe.