"Offices designed as fun palaces
are fundamentally sinister"

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Sam Jacob on the "tyranny of fun" in office design

Opinion: in this week's column, Sam Jacob calls for an end to the "tyranny of fun" in office design.


I’m in what appears to be an office, surrounded by people who appear to be doing work. There’s a coffee machine, mugs, lever arch files, Post-it notes, hole punches, staplers, highlighters; in other words, the generic paraphernalia of business. This office, though, is not what it seems. It’s a project by Belgian artist Pieterjan Ginckels (pictured top, centre) titled S.P.A.M Office. Here, under his direction, a team of S.P.A.M. officers print, sort, file and mark up spam emails collated in the S.P.A.M mailbox.

Spam is the lowest form of commerce: unsolicited and unwanted, mass mailed, bot-written language skewed into an ever evolving digital-pidgin to evade filters. In S.P.A.M Office, they are scoured as though messages from another world for phrases and sentiments that suddenly resonate with a rich humanity.

But Ginckels is clear: the real purpose of the project is not the production of stuff or the creation of value, but to set in motion an office stripped of these usual demands of business. Here, without a bottom line, all the artifacts, behaviours and codes of office-ness gain an aesthetic, procedural and social clarity. Here is work - or at least one form of work - laid bare.

Work (as I’m sure needs no explaining to those of you surreptitiously sneaking a look at this site during office hours) is not a natural state. It has evolved into a highly codified, super-stratified state. Yet somehow its alien ideologies are submerged into a sense of inevitability, of this being the only reality imaginable. Business is an internationalised system and offices are the same across the globe. Think of the formula: lobbies, reception desks, suspended ceiling panels, laminated desks, PCs most likely running generic software designed to record a similar set of tasks and information. New York, London, Paris, Munich; coast to coast, LA to Chicago; Dublin, Dundee, Humberside; Primrose Hill, Staten Island, Chalk Farm and Massif Central all merge into a endless landscape of contract carpet tiles.

Sam Jacob on the "tyranny of fun" in office design

Above: S.P.A.M Furniture, designed by Ginckels

Design plays a huge part in enabling this totally generic vision of human activity. Leaf, for example, through an office supplies catalogue. Here, between the covers, are the tools of office-ness: a taxonomy of objects that inform, instruct and format our behaviours and activities. Overnight shipping promises that all this abstract serenity of boxfresh office-ness is ready to deploy to any location on the surface of the planet.

These are the most generic and ubiquitous of objects. From a design point of view their authorship is unattributed and for all they do to lubricate the smooth functioning of society (no exaggeration: how quickly do you think civilisation would fall without the hole punch or the stapler?) they are mostly uncelebrated.

Of course, there is also a high architecture and design tradition of workplace design. In fact, architecture and design are intrinsically linked to establishing ways of working. Perhaps it’s the typology where the inherent politics of spatial design become most visible, like a junkie’s raised vein. Architecture’s ability to spatialise hierarchies, to organise and then physically manifest power, makes it a central activity in the conceptualisation and reality of contemporary work. Workplace design implicates architecture.

Sam Jacob on the "tyranny of fun" in office design

Frank Lloyd Wright's Great Work Room at the Johnson Wax factory (above) is the ground zero of modern bureaucratic space. Here we see the letter-typing clerk-ism necessary for a global cleaning product corporation manifested into sublime architectural form, its open plan made possible by giant mushroom-shaped columns pushing up a ceiling though which light filters down over orderly rows of desks.

We fast-forward in a Mad Men/IBM blur through an age of Miesian office towers whose blank replication expressed and enacted the high corporate era where one square metre replicates another, one floor is the same as another, one corporate man is like another.

We witness the way the Big Bang financial deregulation of the Thatcher era redrew floorplates to deep-plan flat floors, turning offices into vast interior landscapes whose horizons disappear into fluorescent haze. So far, so inevitable: it’s a straight-forward expansion of corporatism into space.

But post Big Bang something strange happens to offices. Instead of looking like offices, they start to appear to be anything but offices.

The Big Bang (27 October 1986) was the moment when we fully entered the post-industrial era, when the very idea of work radically changed. It was the moment when activities like media, advertising and music were dubbed "creative industries", repurposing the term from traditional industrial environments - factories or mines for example - which were simultaneously being closed either out of financial or ideological necessity. In late capitalism’s hall of mirrors, it’s no doubt inevitable that the image of work should invert to that of non-work.

Sam Jacob on the "tyranny of fun" in office design

The post-industrial workspace is, I would argue, defined by two distinct visions. First is Frank Gehry’s office for Chiat Day, Los Angeles (above). This project - from its giant binoculars by the sculptor Claes Oldenburg to its cardboard cave - conceives the office as a form of installation art, a landscape of endless difference. It represents the workplace as a non-stop experience that reinvents work not as a task but as pure self-expression.

The other vision of the post-industrial office came from the interior-design-meets-managment-consultancy of architect Frank Duffy & his firm DEGW. Here quantifiable metrics and business psychology met colour schemes and bean bags in a cocktail that appealed directly to business’s unending appetite for theories, strategies, quackery and god knows what else. Just look at the business shelves of a bookstore for more evidence of this. There’s more superstition in business than in the astrology page of a tabloid newspaper, more faith-over-reason than in the queue for a fairground fortune teller, more self-obsessed introspection than on a therapist's couch.

Sam Jacob on the "tyranny of fun" in office design

A third model was developed, (with full disclosure, by my own firm, FAT) for Amsterdam-based communications company KesselsKramer in 1998 (above). The design deployed, in the already incredible interior of a church, fragments of other environments: lifeguard towers, Russian wooden forts, garden sheds, patches of football pitch and a picnic table extended to boardroom size. The thinking was twofold. These surreal juxtapositions would act as a landscape within which the culture of the company could be manifested spatially and organisationally. At the same time, its explicit references to a range of other types of place: home, park, sports field and so on, disrupted conventions of workspaces. It was, at the time, a determined antidote to the slick working environments of advertising and communications offices.

All three examples have trickled into the mainstream, spawning the ubiquitous astroturfed, supposed fun palaces that characterise digital, media and communication office design. Plastered with domestic wallpapers that have long since lost their edgy irony, punctured by playground slides linking one floor with another, their forced entertainment has a sinister tone. These are places of perpetual adolescence, whose playground references sentence their employees to a never-ending Peter Pan infantilism.

These spaces of west-coast-uber-alles business ideology might be seen as a denial of the very real power structures inherent in labour relations. And their denial of these dynamics through apparent fun and the sensation of individualism could be seen to operate as a form of oppression. More fundamentally sinister is the idea of work colonising the real spaces of intimacy and freedom: when your office resembles all the places that you go to escape work, maybe there is no escape from work itself.

So perhaps, now the tyranny of fun is all played out, we should take Ginckels’ lead. Maybe it’s only by looking hard into the generic-ness of workplace design that we can find ways of really disrupting ideologies of work for the better. Grab your hole punch and a lever arch file and pin a note to the hessian pin board: declare a moratorium on slides in offices.


S.P.A.M. Office is at ANDOR Gallery London until 9 March 2013.

Sam Jacob is a director of architecture practice FAT, professor of architecture at University of Illinois Chicago and director of Night School at the Architectural Association School of Architecture, as well as editing www.strangeharvest.com.

  • http://www.kipc7800color.com Mark

    The last ten years have seen a rise in the thought that if you don’t have fun at work you should find something else to do. Sometimes work is just work and fun is just fun. I wouldn’t mind an occasional slide to break up the day, though.

    • http://www.mayfairpoint.co.uk/office-space-in-london Nate

      I don’t know about having a slide at work, but we do have a games room upstairs with ping pong and pool, which gives us a nice break and something to do on our lunch break :)

      Of course during work time though we are all in the main office getting on with work and will only ever be upstairs at lunch or if we have internet problems and can’t continue working until fixed (all our work is done online).

  • Hayden

    A much more accessible piece Sam. This veneer of playfulness is nothing but a façade designed to pacify and further distance workers and public from the real corporate objectives. If I want to slide down a slide, I’ll go to the park Uncle Sam. How any real work gets done in such visually distractive, disjointed, unbalanced spaces is beyond me. I guess that’s a reflection of our times.

  • Josh V

    “These are places of perpetual adolescence, whose playground references sentence their employees to a never-ending Peter Pan infantilism.”

    I cannot agree with this more. The extreme oppressive workplace was replaced by the opposite extreme. The childish atmosphere breeds childish attitudes (inability to take responsibility for one’s actions, lack of respect for rank and experience, drive to make sacrifices for your work, etc.). Both extremes were wrong and a healthy balance is needed.

  • sor perdida

    The ‘fun office’ that bothers us, architects, is actually the cynical face of the same old corporate thinking. It comes with the novelty tie.

  • Greg

    Not everyone can enjoy structured or creative office spaces. Both lend themselves and become completely different personalities. However, people that can control themselves, and FOCUS on the task at hand, can work anywhere and be effective without distraction.

    Many creative offices are also used as marketing tools, a form of making a statement not to the employees as much as to the potential customers.

    No matter what the interior design elements, or theme, both get tired after a while and require updates and change.

  • http://www.debbielawson.com Debbie

    The trend for fun does not benefit employees – it just patronises and infantilises them. I'm sick of neon-coloured 'breakout areas' and chairs that you practically have to lie down in. It's meant to look creative, but it's anything but. It's also a very cunning way for companies to keep you in the office for longer – ditto free drinks machines etc!

  • http://www.dailygrail.com Red Pill Junkie

    “ZOMG! Work is sooo much fun! Let’s just stay at the office all day!”

    Hook, line and sinker.

  • http://www.dailygrail.com Red Pill Junkie

    Ok, now for some seriousness:

    IMO these new trends in office space are a design reaction to a demand for extended work hours. Everyone can see that in the last 50 years employees have seen an increase in the time they are required to commit to work in order to make ends meet. Why? Because the world is luring us to get our hands on flashy crap we don’t really need: “Wot, you’re STILL keeping your old iPhone 4G?? Tsk tsk tsk… what a loser.”

    And let’s talk about how the arrival of smartphones and laptops created a sort of umbilical extension to our work space. Soon we were expected to be always available to solve any problem that popped up with our jobs.

    With the rise of ‘wearable’ computers, I fear that we will soon find ourselves connected to our offices 24/7 :(

  • robert

    FAT you started it.

  • efs

    Everyone repeat after me: “you are all individuals”.

  • max

    I am afraid that this topic does not even exist. We are talking about a few “crazy creative” companies. And for them this funny interior is more a marketing tool then work motivation. The most common example – Google – has these funny communication areas, but the workplaces looks like everywhere else: table+chair+caddy. We are just going open-plan with offices because of space efficiency.

  • Phil

    As a fellow colleague recently said, “It’s quite unnerving seeing these Google offices that look like hamster cages for people.”

  • Tamem

    I absolutely agree! I am so happy someone has finally spoken out. These garish, nursery school interiors are so condescending – I will be so thrilled to see them go.

  • http://twitter.com/Mark_Studholme @Mark_Studholme

    Bah humbug. You have connotations of slides being childish because they are used by children. But are they not a quicker and more agile way to get from one floor to another? These offices represent the companies using them. A room full of interesting objects inspires more creativity than an office with only hole punchers and lever arch files.

    • arianadourre

      I cannot agree with you more. A generic office is an environment itself, and not one desired by the generations to come.

  • jon

    Having worked in one of those beanbag and barefoot offices (with tai-chi on the roof and an in-house masseuse!) I can honestly say: the novelty wears off fast. A strategy meeting is still a meeting and a sh*tty boss is still a sh*tty boss, no matter how funky the fittings.

  • DebbieC

    Refreshing and interesting point of view. However, I still prefer to work in pleasant, creative environments that at least attempt to push boundaries. Traditional, ugly, boring offices are still abundant, uninspiring and soul-destroying for the people who work there.

  • http://www.wolfarc.com harry wolf

    At last someone has spoken the truth about this banality. Beautiful, calm, serene spaces as places for the soul can become a background for human events, not a foreground of aggressive design asserting what fun one is having.

  • beatrice

    Someone I know works quite high up in Apple.

    I knew him since he graduated, when he was quite normal and able to hold conversations. As he slid his way into and up Apple he would bore us with stories about how so much happens at Apple, how they have their own private gigs by well known pop stars, how they have fitness training ad nauseum.

    He gradually became incapable of talking about anything except Apple. His entire mind was sucked into this new life he was bound never to leave. As he got nearer the top of his line, he wasn’t allowed to talk about Apple anymore, because it was confidential, so instead he would talk to us about how much he was not allowed to talk about Apple, but then also couldn’t help talking about Apple secretly.

    He became a terrible bore, something resembling an abducted cult member who had become a willing preacher. He is, to this day, my best personal contraception in the face of the Apple breeding machine.

    There is a reason work is boring: it’s to make you leave and get on with your life.

  • nonarchitect

    Kitsch and primary colors don’t make people any more creative than 1950s furniture or Ikea office tables. But Ikea office tables, because of their cheapness, open up the possibility for more people to start their own start-ups and offices.

    I salute the creative decision of KesselKramer to open their office in a former church. Whatever they do with the interior, what FAT did, or whatever Frank Gehry would have done would be ironic already.

    If I were KesselKramer though, I would have just handed my employees an office furniture catalogue and let them design their own offices. If I were the architect hired to do this, I would manage the whole process. I think architects should work less and listen more.