Quiet Motion by Ronan and Erwan
Bouroullec for BMW i

| 7 comments
 

Milan 2013: designers Ronan and Erwan Bouroullec present a courtyard installation of rotating cork platforms for car brand BMW i (+ slideshow).

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

Called Quiet Motion, the project for BMW's electric car division comprises four carousel-like structures with strips of fabric hanging from the edges, linked by wide circular cork platforms that are also revolving.

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

Visitors can climb inside the curtains of textiles and relax as the world slowly passes round them: "You are invited to take part in it and be part of the movement," explains Erwan Bouroullec.

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

The Bouroullec brothers believe that as electric engines make cars quieter, the driving experience and the interior design of vehicles should become simplified and more relaxing.

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

"We tried to interpret what it means to have an electric cars," he continues. "What we propose with this installation is to say that motion, movement, energy in general should probably be quieter, softer and something which is less about speed and aggression."

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

They combined materials common to car design - bodywork paint and leather - with materials more usually associated with furniture and interiors, like cork and fabrics.

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

"We are more and more surrounded by materials that look fake," says Bouroullec. "In the furniture industry you use less materials and fewer components. I think car interiors have to come back to materials that are more clear, more simple, and more understood by the people and customers."

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

The installation will be on show at Facoltà Teologica dell’Italia Settentrionale, Via dei Cavalieri del Santo Sepolcro 3, 20121 Milan from tomorrow.

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

The Bouroullecs will also present an aluminium sideboard for Italian brand Magis and an update to their Steelwood chair at the Salone Internazionale del Mobile in the city this week. See all our stories about design by Ronan and Erwan Bouroullec.

Quiet Motion by Ronan and Erwan Bouroullec for BMWi

BMW i is the sustainable sub-brand of BMW - check out their folding electric scooter and two electric concept cars or see all our stories about BMW car design.

See all our stories about Milan 2013 »
See our Milan 2013 map »

  • Concerned Citizen

    So, why would I forego a ride at the theme park for this?

    • Unconcerned Resident

      The article explicitly states that "motion, movement, energy in general should probably be quieter, softer and something which is less about speed and aggression."

      That's why.

      • Damian

        Hooydonk is constantly telling us what BMW is about: dynamics and speed.

      • Concerned Citizen

        So, why would I want quieter, softer? Just because he says so?

  • Thierry

    “Motion, movement, energy in general should probably be quieter, softer and something which is less about speed and aggression.”

    That is, the exact contrary of the TV spot! From the music (Kavinsky) to the sales arguments (about speed and horse power).

  • JoshuaV

    How do you write an article about something in motion and not include a video?

  • memyselfandi

    Why does it look and behave like a carwash?