News: British fashion designer Vivienne Westwood has been hired to revamp Virgin Atlantic's red uniforms.
"My clothes have always got a very strong dynamic rapport with the body - they are very body conscious, they help you to look glamorous, more hourglass, more woman," said the designer.
For the men, Westwood has come up with a tailored three-piece suit in burgundy wool.
The outfits make use of recycled materials including canvas, leather off-cuts and polyester yarn produced from plastic bottles.
The uniforms will debut in July before their official launch next year, when they will be worn by over 7500 members of staff, including cabin crew and pilots.
This isn't the first time Westwood and Branson have crossed paths – the punk designer was onboard a boat trip organised by Branson in 1977 for the Sex Pistols, the latest signings to his Virgin record label.
Earlier this week Branson watched the first rocket-powered test flight of his Virgin Galactic spacecraft.
We previously featured uniforms inspired by the logo of the Interieur design festival and a clothing outfitters in Auckland for Air New Zealand staff – see all fashion on Dezeen.
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