Raw concrete and colourful fabrics are combined in this fashion store in Dubai by London designers Studio Toogood (+ slideshow).
Studio Toogood designed the boutique for Dubai fashion brand Mahani, introducing cast-concrete and monolithic forms intended as "an antidote" to the glamourous opulence of shops elsewhere in the Emirates.
Richly coloured drapes divide the space, while stools designed by Faye Toogood are upholstered in bright satin, providing relief from the plain concrete surfaces.
Garments can be hung from simple black railings that run along the perimeter of the store or suspended from discrete hooks that protrude from the walls.
Bespoke pieces of furniture constructed from metal mesh are used to display items such as shoes and jewellery.
A concrete catwalk spans the length of the store, providing opportunities for fashion shows and events, while white animal sculptures are dotted around the edges of the space.
A chandelier made from bare light bulbs hangs from the ceiling. Elsewhere, angled spotlights are combined with suspended strip lights to add to the store's raw aesthetic.
The final addition is an in-store bakery serving tea, coffee and desserts made by food design collective Arabeschi di Latte, who Studio Toogood previously collaborated with on an installation where participants were served black food at midnight in a darkened apartment.
Other projects we've featured by Studio Toogood include a bar where guests selected wine by smelling scented totem poles and an installation featuring boxes decorated with multi-coloured electrical tape.
Here's a description from Studio Toogood:
Studio Toogood’s design for the new Mahani - Dubai’s first concept store - is an antidote to the polished slickness of modern retail in the Emirates.
The walls and fittings of the store – which opened in May 2013 – are cast in raw concrete, creating a neutral, Modernist-inspired environment to showcase the fashion-forward collections on sale.
The ascetic qualities of the space are offset by subtle touches of femininity, including richly coloured drapes and satin upholstery on bespoke pieces designed by Faye Toogood; meanwhile, a series of animal sculptures add a playful element.
Mahani’s in-store “bakery” serves tea, coffee and sweet treats by food designers Arabeschi di Latte, while a dedicated catwalk area running the length of the boutique allows for exclusive shows by cutting-edge and emerging designers.
The interplay of Studio Toogood’s monolithic modern interior with the soft femininity of the directional clothes makes Mahani an exciting, exclusive and distinctive new fashion destination in Dubai.
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