Movie: Beko Masterplan
by Zaha Hadid Architects


Zaha Hadid Architects has unveiled new images and a movie showing the studio's proposals to convert an old textile factory in Belgrade, Serbia, into a free-flowing complex of apartments, offices and leisure facilities.

Beko Masterplan by Zaha Hadid Architects
Image by Stereograph

Presented during Belgrade Design Week 2013Zaha Hadid's designs show how the curving buildings will integrate with the riverside neighbourhood of the city's historic Dorcol quarter.

Beko Masterplan by Zaha Hadid Architects
Image by Stereograph

The 94,000 square-metre complex will replace an unused and inaccessible site with a five-star hotel, art galleries, a conference centre, a department store and shops, as well as residential accommodation and offices, just 500 metres from the city centre.

Beko Masterplan by Zaha Hadid Architects
Image by Stereograph

Speaking at the presentation, Zaha Hadid Architects' Christos Passas said: "All of our projects are unique and every time a project is proposed to us we know we have to create something new, to design something that is distinctive and adapted to the task, to the client, to local context."

Beko Masterplan by Zaha Hadid Architects

He continued: "This one should not only fit in, but also have a positive impact on the environment in which it is located, and of course, the integration between nature and architecture is also very important. New architecture, in terms of vision, should not be constrained by old forms. Architecture operates on many levels, it should include a particular location and context, and the building can also absorb the context in various ways, which makes the entire complex functional."

Beko Masterplan by Zaha Hadid Architects

"This project is very sensitive of the environment, but at the same time it can be a symbol of a new era for Serbia," he concluded.

Beko Masterplan by Zaha Hadid Architects

Construction of the Beko Masterplan will commence next year as part of a €200 million regeneration project that also includes a waterfront public space by Japanese architect Sou Fujimoto and a new bridge across the Sava River.

Beko Masterplan by Zaha Hadid Architects

Designs for the site were first revealed in 2012. See more images of the project in our earlier story.

Beko Masterplan by Zaha Hadid Architects

Zaha Hadid Architects is also currently working on designs for a 215-metre Miami skyscraper, a mountain museum in the Dolomites and an apartment block beside New York's High Line.

Beko Masterplan by Zaha Hadid Architects

The studio also has several projects nearing completion, including a Hong Kong university building, an undulating cultural centre in Azerbaijan and an extension to the Serpentine Gallery in London.

Beko Masterplan by Zaha Hadid Architects

See more architecture and design by Zaha Hadid »
See more architecture in Serbia »

Beko Masterplan by Zaha Hadid Architects

  • greg

    Stupid and cheap looking.

  • Eddy2x4

    The ultimate nightmare for window cleaners.

    • JNKM

      Or the contract they all hope to maintain.

    • The ultimate dream for skateboarders.

  • oli

    Here we go again.

  • Hornithologist

    Zaha has been watching too many Spielberg sci-fi movies again.

  • alex

    I see more trees than architecture. Best keep it like that!

  • Silky Johnson

    Don’t like button?

  • alex

    Horrible Zaha! You will never build this and hopefully you will stop repeating yourself!

  • callient

    There is some reaction by architects from Belgrade against this design, but it should be much stronger. This design is very violent for that part of the city, believe me. This part of the town is practically the most important in historical terms. One should really go there and imagine this very weak, boring and bad design in that environment.

    Belgrade fortress dates from the Celtic period, then Roman and medieval era. It is is very nice with green and recreation zones etc.

    This prefabricated and aggressive structure will dominate the city outline! I saw some perspective from eye-level, showing that this is going to be like I described. And also, there is corruption included, a local specialty.

    While I was student, I liked some of Zaha’s work. I remember a golf club in Japan, and something here and there, but in last 10 years, no comment! Disappointing and a very big fault.

  • Oh no it melted :(

  • Troy

    Now this is awesome! Welcome to the future ladies and gents!

  • zizi

    Not very interesting, just a bunch of melting buildings.

  • Complete architectural disaster! And it doesn’t even show that next to this building is a great medieval castle.

  • Baki

    I like it better as it is now, with rustic courtyard and a small summer club.

  • Design like this has an interesting role to play in the future of countries like Serbia. While we often focus on protecting the historic structures from the past, we must truly recognise that those were reflective of the the time and place they were erected.

    We are way beyond independent nations and unique local trends. We, as the human race are all part of the global village and icons like Zaha Hadid carry the inherent representation of a new world.

    We often expect newer and better designs with each and every project from the handful of architects, however we need to consider the client, location and imagine what these buildings can signify for the region.

  • This is the first time I’ve seen her building and i’m not impressed.

  • Slobodan

    Leave Belgrade alone. Build that on the Moon or in the Dubai desert.

  • Moffat Thomas

    Every generation needs people who think and create outside the box. Zaha Hadid continues to push the barriers and get a number of people employed – armchair critics, design teams, construction teams and the maintenance crew.

    It’s not my taste of architecture but the futuristic form looks great as long as all the functional needs have been met. I wonder what her clients, building users comments are! This is a journey.

  • pipo

    Looks like galaxy soho was mangled in photoshop.

  • Nenad Porobic

    For all of those mesmerised by a capitalist/neoliberal urban spectacle, educate yourselves a bit:

    This monster cannot, and will not, be built in our city.

  • Amit Kumar

    All those outside of Serbia, will hate it because it’s ‘Zaha Hadid’… all those in Serbia will love it because it will modernise their archaic cities.

    Just getting sick of anti-Zaha-Hadid futurism for pretentious old-new hipster designs.

  • Marco

    Anti-human perception of architecture.

  • Serdar

    Please someone tell Zaha that she should stop stealing Protoss-style-design from Starcraft :)