Zaha Hadid designs boutiques
for Stuart Weitzman

| 15 comments
 

News: these exclusive images reveal the first in a chain of boutiques that Zaha Hadid is designing for American shoe designer Stuart Weitzman.

Opening tomorrow, the first store is located on Via Sant'Andrea in Milan and features a monochrome interior where curved forms will integrate modular shelving systems with seating areas for customers.

Zaha Hadid will also design five further interiors for the Stuart Weitzman brand, with stores in Hong Kong, Rome and New York planned for 2014.

Stuart Weitzman flagship store by Zaha Hadid

A new concept will be developed for each location, but Hadid says they will all feel like part of the same family. "The design is divided into invariant and adaptive elements to establish unique relationships within each worldwide location, yet also enable every store to be recognised as a Stuart Weitzman space," she explained.

"This is a major new initiative that will help achieve the next phase of growth and raise brand recognition worldwide," added Weitzman. "I know that the marriage of Zaha Hadid's incredible architecture and my collection will create a one-of-a-kind retail experience."

Zaha Hadid has previously designed shop interiors for fashion designer Neil Barrett, as well as salons for hairdressing brand Fudge. See more design by Zaha Hadid »

Here's some extra information from the brand:


Stuart Weitzman debuts innovative retail initiative with Zaha Hadid in Milan

Five additional Zaha Hadid-designed retail stores planned

Stuart Weitzman will debut an innovative retail concept designed by renowned architect Zaha Hadid with the opening of an international flagship store on the iconic Via Sant'Andrea in Milan, Italy. The 3,000-square-foot boutique will be unveiled in mid-September during an exclusive Milan Fashion Week event hosted by designer Stuart Weitzman and the iconic Kate Moss, who stars in the brand's fall campaign.

The six-window storefront located at Via Sant'Andrea, 10/A was chosen as the debut location for the new retail concept because of its reputation as one of the world's premiere shopping destinations. Additional flagship stores designed by Zaha Hadid Architects are planned over the next few years and will be strategically located around the globe. 2014 openings are slated for Hong Kong, Rome and New York.

As Stuart Weitzman is at the forefront of style and design, the selection of Zaha Hadid to develop these retail concept stores reinforces his vision and commitment to breaking new ground. The MAXXI: National Museum of 21st Century Arts in Rome, Italy and the London Aquatics Centre for the 2012 Olympic Games demonstrate the spatial sensibility of her work. Further seminal buildings such as the Rosenthal Centre for Contemporary Art in Cincinnati and the Guangzhou Opera House in China have also been hailed as architecture that transforms our idea of the future with innovative concepts and bold, visionary forms.

The Milan flagship is fluid and playful. A dialogue of geometry and materiality creates an enchanting rhythm of folds and recesses further shaped by functional and ergonomic considerations. Modular display units showcase shoes and also provide seating, while a seamless integration of diverse forms invites our curiosity. The juxtaposition of these distinct elements of the design defines the different areas of the store. Rooted in a palette of subtle monochromatic shades, Hadid created an interior landscape of discovery centred on two separate zones to enhance the relationship between the customer and the collection.

Experimentation with materials and construction technologies further define the unique space. The curved modular seating and freestanding display elements have been constructed from fibreglass dipped in rose gold – a technique similar to that used in boat manufacturing. Also, the glass-reinforced concrete (GRC) of the store's walls and ceiling expresses solidity whilst at the same time the delicate precision of complex curvatures focus on special areas for display.

The opening of the Milan flagship boutique also marks the 100th Stuart Weitzman global retail store. This collaboration with Zaha Hadid Architects is a major component of the strategic global retail expansion of the Stuart Weitzman brand within the luxury sector. International growth includes an emphasis in Asia, especially Mainland China over next three years with additional stores planned for Korea, Taiwan, Asia, the Middle East, Australia, India and Philippines.

  • cube

    Zaha Hadid back in 2005. Today she’s just outrageous!

  • james d

    Well finally! She should only work commissions like this…it’s her level not architecture but decoration.

    • Al

      Exactly. Decoration, fashion, interiors – those are perfect areas for Zaha’s gimmicks.

  • sanic

    She should design a skatepark.

  • Mario

    Surprise, another amorphous alien like thingy, how original.

  • yuki

    Always the same.

  • Mars For Martians

    I kind of like this interior. It’s like a giant sculpture combining with the luxury heels to form an art exhibit. The simplicity of the forms has a calming effect, at least on me. However, I doubt that “a new concept will be developed for each location”, as the Hadid practice claim. I fear that they’ll be tempted to repeat this particular creation in the other stores.

  • chris

    Another corny Star Trek set by Zaha Hadid, this time re-purposed as a shoe store.

  • James C

    Yawn. Same old, same old. If you want your store to look like all the other brands for which ZHA designed congealed phlegm sculptures, call 1-800-IGIVEUP.

  • Real Animation works

    Amazing Zaha Hadid….Very good.

  • Real Animation works ltd

    Excellent.

    • Terri

      Could we be entering a new, modern Art Nouveau era? That’s what Zaha Hadid’s amorphous buildings (and interiors) remind me of.

  • Voleri

    She sells her brand not her design and her clients want to wave her name not her design. All the time she does something all the media are there and all the social media go haywire, this is good business not good design.

  • alice

    So ugly.

  • Allan

    Consumerism formed.