I Have a Lifestyle model-kit window installation
by Fabio Novembre for Tommy Hilfiger

| 8 comments
 

Our second story today featuring products presented like model kits is Italian designer Fabio Novembre's window installation for Tommy Hilfiger at La Rinascente department stores.

I Have a Lifestyle installation at La Rinascente by Fabio Novembre for Tommy Hilfiger

I Have a Lifestyle included Fabio Novembre's interpretation of a man's wardrobe, with items from the autumn 2013 Tommy Hilfiger Tailored campaign displayed alongside items including a champagne bottle, headphones and a bicycle to create a men's lifestyle kit.

The kit of parts was split into sections, with a mannequin and small accessories on one side, clothing and larger accessories in the centre, then sports equipment at the other end.

I Have a Lifestyle installation at La Rinascente by Fabio Novembre for Tommy Hilfiger

"The final result was a still-life composite of the essential items a man should have in his wardrobe inspired by Tommy Hilfiger's quintessentially all-American aesthetic," said Novembre.

Pieces were held in place by interlocking metal tubes and the whole installation was painted blue.

I Have a Lifestyle installation at La Rinascente by Fabio Novembre for Tommy Hilfiger

The display was installed at La Rinascente in Rome in September, before it was moved to the Milan store for October.


Fabio Novembre is pleased to announce a collaboration with Tommy Hilfiger for its Fall 2013 Tommy Hilfiger Tailored campaign to create an artistic window display. The unique installation will be revealed in the windows of La Rinascente in Rome from 10 to 23 September 2013, and then in La Rinascente in Milan from 8 to 14 October.

I Have a Lifestyle installation at La Rinascente by Fabio Novembre for Tommy Hilfiger

Titled "I Have a Lifestyle", the installation is Novembre's creative interpretation of a man's wardrobe, incorporating pieces from the Tommy Hilfiger Tailored collection. The piece features metal tubing with interlocking pipes running throughout, each coated with navy blue nitro and acrylic paint.

An expression of men's lifestyle, the final result is a still-life composite of the essential items a man should have in his wardrobe inspired by Tommy Hilfiger's quintessentially all-American aesthetic. Novembre's "I Have a Lifestyle" installation will appear in the windows of La Rinascente, Italy's most renowned department store, in both Rome and Milan.

  • Art critiq

    Just a Little bit similar to Michael Johanssons artwork
    http://www.michaeljohansson.com/works/engine_bought_separately.html

  • Alessandro

    The artist Michael Johansson does these things for years. Right to quote him.

  • Concerned Citizen

    Is this a paid ad thinly disguised as an article?

  • Emmett

    I blame Wes Anderson for that wooden tennis racquet, which no one would ever use these days for actually playing tennis.

  • nisg

    Exactly my first thought. This plastic model kit style is too much connected to Michael Johansson’s work to use it in a shop window and then even go publish it. Hope Fabio reads this and feels at least a little bit ashamed…

  • SCAQTony

    I think the installation was ill advised. It’s as if Hilfiger wants to resonate that his clothes are so mass produced that they are injection moulded.

  • Hongtao Zhou

    This is sort of close to Carl Liu too… Where is the first example of this idea?

    http://www.bidt.org/artwork/1084.html

  • Ondrej

    Czech artist David Cerny has made similar things years ago. Maybe he wasn’t the first though?