Belgravia boutique reveals evening gowns
through bespoke metal screens

| 2 comments
 

Ammar Basheir and Flower Michelin Limited have designed a retail interior for a west London boutique where garments are displayed within a series of bespoke metal screens (+ slideshow).

On Motcomb boutique by Flower Michelin Limited

Ammar Basheir and London studio Flower Michelin's design for On Motcomb within a grade II listed building is hidden from the external facade, concealed by golden ornaments in the window.

On Motcomb boutique by Flower Michelin Limited

"Once inside, the evening wear is gradually revealed and unveiled, glimpsed through a series of curtain-like bespoke laser-cut metal screens and powder-coated fins," said the architects.

On Motcomb boutique by Flower Michelin Limited

On the ground floor, small enclosures within the boutique are created by the curtain-like metal strips, within which gowns are hung from rectangular rails suspended from the ceiling.

On Motcomb boutique by Flower Michelin Limited

The screens also cover the walls and partially reveal ornate wallpaper that references the era of the building.

On Motcomb boutique by Flower Michelin Limited

A staircase covered in sections of antique mirror leads the visitor to the basement. Full-height mirrors lean against dressing room walls, which are subtly illuminated.

On Motcomb boutique by Flower Michelin Limited

The range of lighting levels throughout the store were designed in collaboration with specialist lighting designer Stephen Cannon-Brookes.

On Motcomb boutique by Flower Michelin Limited

Photography by Matt Clayton.

Here is some more information from the architects:


Flower Michelin Ltd: Completed Project ON Motcomb

ON Motcomb is set in a double shop-unit over the Ground and Basement floors of a Grade II Listed Building within the Belgravia Conservation Area and the Grosvenor Estate.

On Motcomb boutique by Flower Michelin Limited

The streetscape of the property frontages are part of a prestigious destination shopping street and held in high regard by Westminster and Grosvenor, who wish to preserve and uphold their character, where possible.

On Motcomb boutique by Flower Michelin Limited

Design concept: the proposal encloses the interior from the external façade, deliberately restricting the visual connection between the 'street' and the interior.

On Motcomb boutique by Flower Michelin Limited

Once inside, the evening wear is gradually revealed and unveiled, glimpsed through a series of curtain-like bespoke laser-cut metal screens and powder coated fins.

On Motcomb boutique by Flower Michelin Limited

The gowns are displayed behind these screens against a backdrop of ornate wallpaper (that pays homage to detailed plasterwork of a previous era), wall washed with recessed lighting details.

On Motcomb boutique by Flower Michelin Limited

This concealed perimeter lighting allows scene control through a range of lighting levels, designed in collaboration with specialist Lighting Designer, Stephen Cannon-Brookes, with the ceiling detail also cleverly concealing air conditioning vents.

Ground Floor: Mannequins and gown display areas.

On Motcomb boutique by Flower Michelin Limited
Ground floor plan - click for larger image

Stair well leading to Basement: Grey antique mirror wraps the stairwell walls, with wall wash lighting details to the landing and grey smoked glass balustrade infill.

Basement: Two elegant and spacious Dressing Rooms with day and night lighting settings, Guest seating area, Tailor's space, Office, Kitchenette, WC, Storage.

On Motcomb boutique by Flower Michelin Limited
Basement plan - click for larger image

An interesting discussion on the direction the 'high-street' shopping experience might take.

Challenge of site's small scale with addition of Westminster Planning / Listed Building and Grosvenor Licence constraints.

On Motcomb boutique by Flower Michelin Limited
Perspective and diagrams showing screens - click for larger image

ON Motcomb 'brand' presents the first boutique in London to carry this exclusive edit of evening wear straight from International Catwalks (London, Paris, Milan and New York) and from the very best Designers and emerging brands.

Architect: Flower Michelin Limited
Interior Designer: Ammar Basheir
Client: Auxerre: 'ON Motcomb'
Main Contractor: Oracle Interiors
Lighting Designer: Cannon-Brookes Lighting Design

  • S.M.

    The screens have a paper-quality to them. Splendid. The dressing quarters seem neglected – more mirrors maybe? I feel it’s missing the drama from the gallery space.

  • VJ

    Who is the structural engineer? It’s a brilliant job!