Origami dresses by Jule Waibel designed
for Bershka stores in 25 cities

| 1 comment

German designer Jule Waibel has created 25 of her folded paper dresses for fashion brand Bershka's shop windows around the world (+ movie).

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
London

Jule Waibel produces the dresses by hand-pleating large sheets of paper into forms that fit the body. Each takes over ten hours to complete.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
London

She was contacted by Bershka with an offer to exhibit 25 dresses in as many of its flagship stores in cities including London, Paris, Milan, Istanbul, Osaka and Mexico City.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities

"I was excited and shocked at the same time," Waibel told Dezeen, "25 dresses for 25 shops?!"

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities

Waibel scores the paper horizontally and vertically before folding along the seams, then repeats the process for the diagonal.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
Amsterdam, London, Berlin

The two halves of the sheet are printed with a different pattern, one for the bodice and the other for the skirt.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
Amsterdam

Most of the dresses are printed with colour gradients, while a few are covered with detailed patterns.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
Mexico

Different colours and graphics were used for each of the cities, but Waibel was keen to move away from stereotypical shades and motifs such as the ones used in the countries' flags.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
Berlin

"I found it too obvious to use the typical colours and instead I wanted to try something different," she explained. "I figured that the people must be bored with seeing the same style all the time."

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
Singapore

Her favourites are the black and white design in Paris, the dress patterned with tiny black and orange fish in Berlin and the installation on London's Oxford Street that appears to glow like lava.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
Milan

Waibel and her team spent just over a week producing the garments and a set of accessories at a studio in Barcelona.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities
Osaka

"Together with my supportive pleating assistants we managed to fold 25 dresses, two bags and two umbrellas within eight tough working days!" she said.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities

The origami dresses will be installed until 31 January.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities

Waibel first designed her concertinaed clothing while studying on Platform 18 of the Royal College of Art's Design Products course and exhibited her work at ShowRCA 2013.

Origami dresses by Jule Waibel installed at Bershka stores in 25 cities

Related movie:

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Posted on Monday, January 20th, 2014 at 5:00 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • MayEe

    This is fantastic!