Pedrali to launch latest
products in Milan

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Dezeen promotion: Italian furniture brand Pedrali will be showing its latest collection at the Salone Internazionale del Mobile in Milan this week.

Pedrali to launch latest products in Milan
Laja Wings armchair by Alessandro Busana

The collection includes a family of wooden chairs, a group of upholstered armchairs, a selection of bar stools and coat stands. These new models are shown in the Pedrali New Ideas 2014 magazine through a series of styled photographs.

Pedrali to launch latest products in Milan
Pedrali New Ideas 2014 Art Direction: Leftloft Photos: Beppe Brancato

Pedrali's stand at the annual design fair will consist of ten boxes that open up like Russian dolls, designed by Italian studio Migliore + Servetto Architects.

Pedrali to launch latest products in Milan
Babila barstool by Odo Fioravanti

The shapes of the products will be outlined with a wireframe inside these boxes.

Pedrali to launch latest products in Milan
Snow Junior chairs and tables by Odo Fioravanti

To find out more about the collection, visit Pedrali in Hall 10 Stand B15 C28 at the Salone Internazionale del Mobile from 8 to 13 April.

Pedrali to launch latest products in Milan
Parenthesis by Claudio Dondoli and Marco Pocci

Read on for more information from Pedrali:


Pedrali at Salone del Mobile

After the celebration of 50 years as manufacturer, Pedrali exhibits for the 26th time at the Salone Internazionale del Mobile and continues its mission to offer contemporary and functional furniture for public spaces, offices and homes.

Pedrali to launch latest products in Milan
Ester Office armchair by Patrick Jouin

The 2014 novelties consist of five new families and brand new models that enrich the Pedrali collection. They give prominence to the wood and the upholstered products, besides the plastic materials, using the technological innovation as a key aspect of every project.

Pedrali to launch latest products in Milan
Zippo sofa by Pedrali R&D

A family of wooden chairs, a group of upholstered armchairs, newest barstools and two sets of complements. Moreover, the first model dedicated to the world of kids, as a natural evolution of one of the best seller Pedrali plastic chairs.

Pedrali to launch latest products in Milan
Log chair by Manuela Busetti, Andrea Garuti and Matteo Redaelli

The magazine Pedrali New Ideas 2014 features the new models through a contemporary photographic language. The photos consist of geometrical layouts formed by several single pieces of furniture. The overview photos show the wide production range and the prospect view allows a better understanding of the shapes and proportions.

Pedrali to launch latest products in Milan
Flag coat hanger by Pio and Tito Toso

The cooperation with the designers continues: Odo Fioravanti, Patrick Jouin, Marc Sadler, Claudio and Marco Pocci, Alessandro Busana, Pio and Tito Toso, Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo. A new relationship has started with the trio Manuela Busetti, Andrea Garuti, Matteo Redaelli.

Pedrali to launch latest products in Milan
Volt barstool by Claudio Dondoli and Marco Pocci

The concept of the stand designed by Migliore + Servetto Architects distinguishes for lightness and dynamism. Ten group of Flying Boxes open upwards in different volumes like Matryoshka dolls. Such volumes are outlined by a thin wireframe that reveals the products of the new collections, as unique artwork installations like in art galleries. All around a double filter of curtains, lights and dynamic videos that create an indefinite and deep backdrop.

Pedrali to launch latest products in Milan
Babila chairs by Odo Fioravanti

Salone Internazionale del Mobile, 8–13 April 2014, Hall 10 Stand B15 C28.

www.pedrali.it